UNM
UNM Department of Communication & Journalism
UNM Lobo  
Richard Schaefer, Ph.D.
 Ph.D., University of Utah, 1992
 Office: Room 252, 505-917-9909

Associate Professor
Mass Communication 

Research:
Research Areas: Digital technologies and journalistic writing, television production practices. Conducting research on telecommunications and information technology policy and the visual aspects of communication, as well as immigration issues.

Sample Publications:

  • Writing for the Mass Media Notebook (Spring 2008). Notebook to improve media writing with tips on grammar; print, Web and broadcast journalism; public relations; and advertising.

  • "U.S. public television workers' initial impressions of the DTV transition" (2003, with Gillian Gonda) Southwestern Mass Communication Journal, 19:1. Looks at how the managers and staff of Albuquerque's PTV station struggled to adapt to the conversion to digital TV technologies.

  • "Whither digital television?"  Journal of Broadcasting & Electronic Media (2003) 47:1, 145. A forum that examines regulatory issues surrounding the digital television transition in the United States.

  • "The Development of CBS News Guidelines during the Salant Years."(1998) Journal of Broadcasting and Electronic Media, 42:1, 1-20. This analysis describes how CBS News President Richard Salant tried to impose strict journalistic standards during the 1960s and 1970s.

  • "Editing Strategies in Television News Documentaries."(1997) Journal of Communication, 47:4, 69-88. This study demonstrates the editing strategies used in four prominent CBS documentaries that aired between 1954 and 1983. It critiques those strategies in light of other journalists and policy-makers responses to the programs.

  • "Audience conceptualizations of Late Night with David Letterman." (1993) Journal of Broadcast & Electronic Media, 37:3, 253-273. This study used qualitative and quantitative techniques to examine audience perceptions of the Letterman program as a cross-genre phenomenon.

Teaching Style: Traditional. A combination of what students often describe as "long lectures" with a practical component of completing projects for most courses.

Courses Taught: C&J 171 - Writing for the Media; C&J 360 and 460 Broadcast News I & II; C&J 501 - Fundamentals of Communication Research; C&J 562: Media Seminar.

Teaching: Broadcast news production classes and telecommunication and media specific theory courses. Graduate-level research methods and mass communication seminars. Director of the introductory media writing courses.

Interests: Tennis — play more than enough of that. Butchering (languages that is), Spanish and occasionally Chinese. Eating — probably too much of that too, but it's even more fun with company. Traveling, hiking and cross-country skiing, particularly with family members, JoAnn and Adrian.

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