Richard J. Schaefer
Dept. of Communication and Journalism University of New Mexico Albuquerque, NM 87131-1171 Phone: (505) 836-3673 email:
Education
1992
Ph.D., Communication, University of Utah, Salt Lake City, Utah.
1987
M.S., Communication, University of Utah, Salt Lake City, Utah.
1973
B.A., English, University of Notre Dame, Notre Dame, Indiana.
1975-79
Enrolled in technical courses in film and television production
at: The Film School, Half Moon Bay, California;
San Francisco Art Institute;
and the School of Communication Electronics in San Francisco,
California. Awarded a First Class FCC License in 1979.
Teaching
Experience
1996-present: Assistant
and Associate Professor, University of New Mexico. Areas included broadcast journalism and
media writing, along with telecommunications, new technologies, and
research methods. Recently
taught courses: Writing for the Mass Media, Broadcast News I and II,
Telecommunication Theory and Technology, Foundations of Communication
Research, Seminar: Communication and Media. Director of MasterÕs Program and the undergraduate broadcast
sequence.
2003, Spring: Visiting
instructor at International College at Beijing in China. Taught a U.S. style journalism and media
writing course and supervised internships at multinational and Chinese
corporations.
1991-1996: Assistant
Professor, Department of Journalism, Texas A&M University, College
Station, Texas. Areas included
broadcast journalism and television production, telecommunications and
new technologies, and information gathering for the mass media.
1987-90
Teaching Fellow, Department of Communication, University of Utah. Assistant taught introductory mass communication,
television production, and oversaw campus TV newscast.
1980-83
Taught short courses in film and video production for the Utah
Media Center, Salt Lake City, Utah.
Other
Work Experience 1984-87
Research Assistant at public television station KUED-TV in Salt
Lake City. Conducted in-house programming and audience
research which employed both quantitative and qualitative methodologies.
1983-84
Consultant for WICAT Systems in Orem, Utah.
Worked as principal writer and production coordinator for an
R&D interactive videodisk project.
Interactive videodisks combine computer and video technologies
for instructional purposes.
1979-83
KUTV Television, Salt Lake City, Utah.
Worked as an editor for evening newscasts; designed, co-produced and edited a two-person anchor-less newscast,
produced and edited national segment fed via satellite from Washington,
D.C., and performed some operations for KUTV's Engineering Department.
Continued to work on an irregular basis for KUTV until 1986.
Theses
Schaefer, Richard J. (1992). Prestige, advocacy, and journalistic authority: An audio-visual analysis of four CBS documentaries.
An unpublished doctoral dissertation, Department of Communication,
University of Utah, Salt Lake City.
Schaefer, Richard J. (1987). A public
television fund drive: People's
descriptions of the circumstances that influence pledging. An unpublished master's thesis, Department
of Communication, University of Utah, Salt Lake City.
Refereed Publications
Schaefer, Richard J. & Gonda, Gillian K. (2003). U.S. public television workersÕ initial
impressions of the DTV transition.
Southwestern Mass Communication Journal, 19:1.
Schaefer, Richard J. (1998). The Development
of CBS News Guidelines during the Salant Years. Journal of Broadcasting and Electronic
Media, 42:1, 1-20.
Schaefer, Richard J. (1997). Editing
Strategies in Television News Documentaries. Journal of Communication, 47:4, 69-88. Schaefer, Richard J. (1995). A Nation
at Risk: How an embattled
agency set the policy agenda for education in the 1980s. Southwestern Mass Communication Journal,
11:1, 1-14.
Schaefer, Richard J. (1995). A Theoretical
and normative approach to National Information Infrastructure policy.
Internet Research: Electronic Networking Applications and
Policy, 5:2, 4-13.
Schaefer, Richard J. (1995). Deconstructing
military propaganda: CBS's 'The Selling of the Pentagon.'" Studies in Communication, 5, 69-100.
Schaefer, Richard J. (1994). Reconsidering
Harvest of Shame: The limitations of a broadcast journalism landmark."
Journalism History, 19:4, 121-132.
Schaefer, Richard J. & Avery, Robert K. (1993). "Audience conceptualizations of Late Night with David
Letterman. Journal
of Broadcasting & Electronic Media 37:3, 253-273.
Schaefer, Richard J. (1991). Public
television constituencies: A
study in media aesthetics and intentions.
Journal of Film and Video, 1:1-2, 46-68.
Other
Publications
Schaefer, Richard J. (Fall 2001 through Spring 2007).
Writing for the mass media notebook.
A 200-page notebook for C&J 151/171, Writing for the Mass
Media, desktop published with proceeds sent to the C&J Department.
Schaefer, Richard J. (2003). Whither digital television? Journal of Broadcasting & Electronic Media, 47:1,
145.
Schaefer, Richard J. (2001). Reflections on Herb Schiller. Journal of Broadcasting & Electronic Media, 45:1,
184-185.
Schaefer, Richard J. (1999). Four articles,
including "David Lowe, "News Guidelines at CBS," "Palmer
Williams," and "Peter Davis." In Encyclopedia of Television News,
Ed. Michael D. Murray, Phoenix, AZ:
Oryx Press.
Richard J. Schaefer (1996, Feb.). Annotated Synopsis of the Telecommunications
Act of 1996. A synopsis
of new legislation that was electronically published through the Communication
Technology and Policy Division Web Page. (www.unm.edu/~aejmcctp/ctphome.htm and
http://excellent.com.utk.edu/CTP/telcom96.html)
Richard J. Schaefer (1996, March). "Contemporary
Issues and Perspectives on U.S. Telecommunication Reform." Discussion
paper distributed by the Texas A&M Center for Biotechnology Policy
and Ethics.
Richard J. Schaefer (1994-1995). "Telecommunication Legislative Update."
Electronically distributed newsletter (Issues distributed via
Journet and Communet listservs.)
Reviews
Schaefer, Richard J. (2003). P. H. Longstaff: The
Communications Toolkit: How
to Build and Regulate any Communication Business. Journal
of Media Economics, 16:4, 283-286.
Schaefer, Richard J. (1995). "Selling
of the Pentagon." Journalism History, 21:1, 50-51f.
Schaefer, Richard J. (1995). Review
of Silencing Science: National
Security Controls and Scientific Communication. Sciphers, 15:3, 7-8.
Grants,
Funded and Unfunded Projects
Grant submission entitled ÒMigration Stories Website:
Demystifying the Mexican-U.S. Immigration.Ó
to the MacArthur FoundationÕs Digital Innovation
Competition and the Knight Foundation. Richard J. Schaefer, PI, with co-PIs. Arturo L—pez Dur‡n
and Ilia Rodr’guez. Grant
submissions for $250,000 and $475.000 for a Website designed to inform
teenagers in Mexico and the United States, as well as migrant workers
in the United States about the realities of worker migration.
Cross-Boarder Issues Group (2007, Oct.-Nov.). Schaefer, Richard J., executive producer
of five extended public radio reports on Mexican migration to the United
States.
Coordinator and instructor for an exchange program (July
2007) entitled Cross-Boarder Issues: In-Depth Journalistic Experiences
in which teams of Mexican and University of New Mexico students produced
journalistic reports on issues affecting both Mexico and the United
States. In 2007 the course
was taught in Cuernavaca, Mexico and the primary topic was Mexican worker
migration to the United States.
Supervisor of a Graduate (Student) Research Development
Grant (2007) for $1,500 to graduate students Santhosh Chandrashekar
and Laura Burton to conduct a survey evaluating the SafeTeen Safe Driving
Program in Albuquerque high schools.
SafeTeen New Mexico Grant (2007) of $1,500 to produce
an assessment survey of the SafeTeen Safe Driving Module in New Mexico
High Schools.
University of New Mexico Office of the Vice President
for Student Services Grant (2007) of $5,000 to develop a course entitled
ÒCross-Border Issues: In-Depth
Journalistic ExperiencesÓ between the University of New Mexico and Universidad
Fray Luca Paccioli in Cuernavaca, Mexico.
Instructor for exchange students from Universidad Fray
Luca Paccioli in Cuernavaca, Mexico during April 2006 and April 2007. Worked with the broadcast students on
studio techniques and digital editing.
University of New Mexico TAS Grant (2006): Grant ($2996) to purchase equipment to
enable students to perform multi-camera remote Web broadcasts of sporting
and news events using laptops and digital cameras.
University of New Mexico Office of International Studies
Grant ($2,500) to develop a course entitled ÒCross-Border Issues: In-Depth Journalistic ExperiencesÓ between
the University of New Mexico and Universidad Fray Luca Paccioli in Cuernavaca,
Mexico.
Thesis project chair for Loretta SanchezÕs 26-minute
video entitled ÒPublic AccessibleÓ on Albuquerque public access Channel
27 (2006, August).
University of New Mexico Research Allocation Committee
(2005): Grant ($2996) to
collect data on network editing techniques and conduct on-camera interviews
with network editors and producers.
Facilitative Leadership: Four-part 47-minute DVD on communication techniques for managers
for Domenici Littlejohn Inc., in association with Janet Cramer, published
in 2005.
NASA PURSUE Project: Co-PI with Janet M. Cramer on a $22,000 grant to engage undergraduate
students in research and develop a promotional video for the PURSUE
Project. May through December
2001.
Albuquerque Radio Broadcasters: A $4,000 grant to train students in the
use of digital audio editing. August 2000.
University of New Mexico Teaching Allocation Committee:
Administrator on grant to develop A-V materials for the Telecommunication
Theory and Technology course that was offered for the first time in
the fall of 1998.
New Mexico Health and Human Services Department: Served as PI on a grant to produce 60
second radio spots for the New Mexico "Salud Project." Students voiced over the "Salud"
script.
Navajo Uranium Miners Oral History and Photography Project:
Assisted UNM students and employees with the digital video postproduction
on Tufts University School of Medicine video on uranium mining in the
Southwest. August-September, 1997.
UNM Research Opportunity Program: Organized a research assistantship for
a graduate student who assisted with the preliminary stages and coding
of a longitudinal study on television news editing techniques. Summer, 1997.
Bernalillo County Environmental Health Department:
Trigger Videos for Communication Training.
Organized production on trigger videos that illustrated communication
problems as part of a larger research project directed by UNM researcher,
Corinne Shefner-Rogers. November, 1996 through April, 1997.
RIAS Foundation Journalist Exchange Program: Served as co-coordinator of RIAS Foundation's
educational exchange of former East German journalists to Texas.
Fall, 1993 through Spring, 1995. ($1,000 teaching stipend to
Richard Schaefer for each of two sessions) Electronic Access to Audio-Visual Archives project:
Received a Texas A&M Research Minigrant to investigate the
potential of accessing public domain audio-visual records via the Internet.
January, 1994.
Selected
Papers and Presentations
Schaefer, Richard J. (2007, February). ÒTeaching digital media at a public commuting
university.Ó An invited presentation to the New Mexico Media Industries
Conference in Albuquerque, NM.
Schaefer, Richard J. (2006, August). ÒA
time series analysis of network news editing strategies from 1969 through
2005.Ó A competitive paper
presented to the Radio-Television Journalism Division at the AEJMC annual
convention in San Francisco, CA.
Schaefer, Richard J. (2006, June). ÒNetwork
news editing strategies.Ó A
paper presented at the Visual Communication Conference in Midway, UT.
Schaefer, Richard J.
(2003, April). Polysemy and press theory: An analysis of Chinese and American interpretations
of ongoing news. An invited
paper presented at the 2003 International Symposium on American Studies
at Nankai University in Tianjin, China.
Schaefer, Richard J.
(2002, August). Senior Scholar panelist to the Communication
Technology and Policy Division of the Association for Education in Journalism
and Mass Communication (AEJMC) program on Copyright Policy in the Digital
Age, in Miami, Florida on August 8, 2002.
Schaefer, Richard J. (2001, August). "A
longitudinal analysis of network news editing strategies from 1969 through
1997." A competitive paper presented to the Visual Communication
Division at the AEJMC annual convention in Washington, DC.
Schaefer, Richard J. (2001, August). "A positivist's approach to media
ecology." An invited presentation sponsored by the Communication
Technology and Policy and Media Management Divisions at the AEJMC annual
convention in Washington, DC.
Schaefer, Richard J. (2001, July 25). "The State of Media Effects, Particularly
Related to Children." A
one-hour invited presentation broadcast on radio throughout Suriname
as part of "The Influences of the Media: Capabilities and Possibilities," an international conference
funded by the United Nations Fund for Women and the United Fund for
Children, held in Paramaribo, Suriname.
Schaefer, Richard J. (2001, April). "Should
BEA have an E-journal?" An invited presentation at the Broadcast Education Association
annual convention in Las Vegas, NV.
Gonda, Gillian Kennedy & Schaefer, Richard J. (2000, August). ÒThe transition to digital television:
A case study of KNME-TV.Ó
A competitive paper presented to the Communication Technology
and Policy Division at the AEJMC annual convention in Phoenix.
Schaefer, Richard J. (2000, August). ÒSome
new economic assumptions for the communication media.Ó An invited paper presented to the Communication
Technology and Policy Division at the AEJMC annual convention in Phoenix.
Schaefer, Richard J. (1998, Feb.). "Competing
typologies for Information in an Age of convergence."
An invited paper for the AEJMC Convergence Conference in Dallas,
Texas.
Schaefer, Richard J. (1997, August). "Integrating
non-linear video into the curriculum." An invited presentation to the Communication
Policy and Technology and Mass Communication and Society Divisions of
the Association for Education in Journalism and Mass Communication's
annual convention in Chicago, Illinois.
Schaefer, Richard J. (1997, March). "The
quality of media content in traditional media and the Internet:
Broadcast Web sites."
An invited presentation for the Media Management and Entrepreneurship
Division of the Association for Education in Journalism and Mass Communication's
Mid-Year Conference in Boulder, Colorado.
Schaefer, Richard J. & Rush, J. R. (1996, August).
"A Policy Analysis of the Telecommunications Act of 1996." A paper presented to the Law Division of the Association for
Education in Journalism and Mass Communication's annual convention in
Anaheim, California.
Schaefer, Richard J. (1996, April). "The
Development of CBS News Guidelines During the 1960s and 1970s."
A paper presented at the annual Broadcast Educator's Convention
in Las Vegas, Nevada.
Schaefer, Richard J. (1996, March). "Overview
of the Telecommunications Act of 1996." A paper presented to EEJMC's Mass Communication
and Society and Communication Technology and Policy Divisions' Mid-year
conference in Grand Forks, North Dakota.
Schaefer, Richard J. (1996, March). "Contemporary
Issues and Perspectives on U.S. Telecommunication Reform."
A discussion paper issued by the Texas A&M Center for Biotechnology
Policy and Ethics. Accepted with research award in March,
1996.
Schaefer, Richard J. (1996, February). "Contemporary
Issues and Perspectives on U.S. Telecommunication Reform."
A paper presented at the AEJMC Media Management and Entrepreneurship
and Communication Technology and Policy Mid-year Conference in Las Cruces,
New Mexico.
Schaefer, Richard J. (1995, August). "Electronic
Access to Historic Audio-Visual Library and Archival Collections:
Implications for Educators and Communication Scholars." A paper presented to Communication Policy and Technology Division
of the Association for Education in Journalism and Mass Communication's
annual convention in Washington, D.C.
Schaefer, Richard J. (1995, May). "The
Politics of the New Mediated Communication." A paper presented at the annual International
Communication Association Convention in Albuquerque, New Mexico.
Schaefer, Richard J. (1995, April). "The
National Digital Library Strategy and Public Information."
A paper presented at the Media, Government, and Public Policy
Convention at Syracuse University.
Schaefer, Richard J. (1995, April). "Richard
S. Salant and the CBS Television News Guidelines."
A paper presented at the Broadcast Education Association Convention
in Las Vegas, Nevada.
Schaefer, Richard J. (1995, February). "National
Digital Library Strategy: Journalists and Electronic Access to Governmental Audio-Visual
Archives." A
paper presented at the Texas Association of Broadcast Educators Conference
in Austin, Texas. Schaefer, Richard J. (1994, August). "A
Theoretical and Normative Approach to National Information Infrastructure
Policy." A paper presented
to Communication Policy and Technology Division of the Association for
Education in Journalism and Mass Communication in Atlanta, Georgia.
Schaefer, Richard J. (1994, May). "Accessing
Audio-Visual Library and Archival Collections through the Information
Highway." A paper
presented at the Visual
Communication Conference in Blairsden, California.
Schaefer, Richard J. (1993, June). "Visualizing
abstract information: A case study in the nontraditional use of scientific visualization."
A paper presented at
the Visual Communication Conference in Jackson Hole, Wyoming.
Schaefer, Richard J. (1993, April). "The
public policy implications of 'Harvest of Shame.'" A paper presented to the History Division at the Broadcast
Education Association Convention in Las Vegas, Nevada.
Schaefer, Richard J. (1993, April). "Compositional
techniques used in four seminal CBS documentaries." A paper presented to the Television Production Division
at the Broadcast Education Association Convention in Las Vegas, Nevada.
Schaefer, Richard J. (1993, February). "The
editing techniques used in four editorially-pointed CBS documentaries."
A paper presented at the Texas Association of Broadcast Educators
Conference in Dallas, Texas.
Schaefer, Richard J. (1992, November). "CBS
News guidelines and the limits of authenticity" A competitive paper presented at the national
Speech Communication Association annual convention in Chicago, Illinois.
Schaefer, Richard J. (1992, February). "The
compositional styles of the television documentary." A paper presented at the Texas Association
of Broadcast Educators Conference in Dallas, Texas.
Schaefer, Richard J. (1989, February). "The
forces and constituencies of public television: A study in media aesthetics and intentions."
A paper presented at the Western Speech Communication Association
annual convention in Spokane, Washington.
Avery, Robert K. & Schaefer, Richard J. (1988, November).
"Audience conceptualizations of Late Night with David
Letterman. A paper presented at the Speech Communication
Association annual convention in New Orleans.
Awards
May, 1996: Outstanding
Teacher Award for the 1995-1996 academic year. Presented by the Department of Journalism
Student Organizations at Texas A&M University.
March, 1996: Research
expenditure from the Texas A&M Center for Biotechnology Policy and
Ethics for issuing "Contemporary Issues and Perspectives on U.S.
Telecommunication Reform" as a discussion paper.
January, 1994:
Received a $1,000 Texas A&M Research Minigrant to investigate
the potential of accessing public domain audio-visual records via the
NII.
November, 1993:
Received a Texas A&M Center for Teaching Excellence Award.
Current and Recent
Academic and Community Service
Current director of the undergraduate Journalism Concentrations
and former director of M.A. Graduate Studies for the Department of Communication
and Journalism. College
of Arts and Sciences representative to the University of New Mexico
Interdisciplinary Film and Digital Media Program. Univ. of New Mexico ARTSLab Steering Committee
member. Expert participant
in research projects on cognitive machines (Sandia National Labs and
the UNM Center for High Performance Materials- 2006). Review and Criticism Editor of the Journal
of Broadcasting & Electronic Media for 2000-2003. Formerly an ex-officio director of the
New Mexico Broadcasters Association. Former Chair of the KUNM Radio
Board and Long Term Planning Committee member, as well as former head
of the Communication Technology Division of AEJMC. Former author of the "Telecommunications Legislative Update,"
an electronically distributed newsletter, which was also reprinted in
many academic and technology newsletters.
Memberships
Association for Education in Journalism and Mass Communication,
Broadcast Education Association, International Communication Association,
New Mexico Broadcasters Association.
Personal
Enjoy studying languages (Spanish and Chinese), finance,
sports, and outdoor recreational activities.
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