Professor of Communication and Journalism Everett M. Rogers
will deliver the Universitys 47th Annual Research
Lecture Applications of the Diffusion Model: Spread
and Consequences of the Internet Wednesday, April
24, at 7:30 p.m. in the UNM Continuing Education Auditorium,
1634 University Blvd. NE.
Lecturer is the highest honor UNM bestows upon faculty.
says, diffusion is the process through which an
innovation, defined as an idea perceived as new, spreads
via certain communication channels over time among the
members of a social system.
to 5,000 studies have been conducted on the diffusion
of innovation over the past six decades, he says, which
helped in the development of a model that he will discuss
in connection with the recent spread of the Internet.