Regents
Professor of Communication and Journalism Everett M.
Rogers will deliver the Universitys 47th Annual
Research Lecture Applications of the Diffusion
Model: Spread and Consequences of the Internet
Wednesday, April
24, at 7:30 p.m. in the UNM Continuing Education Auditorium,
1634 University Blvd. NE.
Research
Lecturer is the highest honor UNM bestows upon faculty.
Rogers
says, diffusion is the process through which an
innovation, defined as an idea perceived as new, spreads
via certain communication channels over time among the
members of a social system.
Up
to 5,000 studies have been conducted on the diffusion
of innovation over the past six decades, he says, which
helped in the development of a model that he will discuss
in connection with the recent spread of the Internet.