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Your faculty and staff news since 1965
March 14, 2005
Volume 40, Number 8

New Cherry and Silver Society looks to boost alumni giving
Honoring donors, enthusing young graduates among goals

The “UNM Alumni Count” initiative aims to increase alumni giving at UNM. As part of this initiative, the Cherry & Silver Society was recently established by the UNM Foundation. The society honors dedicated alumni who make at least one gift to UNM annually after graduation. The Cherry & Silver Society was also designed to create some charitable enthusiasm among our many new graduates.

Understandably, many young alumni are not in a position to make sizeable gifts to UNM. Family and friends are encouraged to make a gift on behalf of new graduates to get them started in the Cherry & Silver Society. This giving society also works in conjunction with the new Graduate with Honor program sponsored by University Libraries.

Through Graduate with Honor, friends and family honor a recent UNM graduate with a gift of $100 and the University Libraries places a personalized bookplate in a newly purchased book in the graduate’s subject area. This gift of $100 in support of one the university’s most important resources, can also be counted as the first Cherry & Silver gift.

“The Cherry & Silver Society is our attempt to encourage continuous alumni giving,” said Annette Hazen, director, Annual Giving. “The whole idea was to come up with ways to encourage giving and support. It’s not the amount of the gift that’s important, but the fact that graduates are giving. The focus is participation.”

Alumni participation and support help UNM maintain momentum and enhance its ever-growing reputation as a premiere educational institution. UNM has gained national and international acclaim for numerous research and educational programs. Each dollar helps UNM to continue its mission to provide quality education.

Alumni gifts are a significant source of funds.

More than $4 million last academic year assisted with UNM priorities, including strengthening undergraduate education through initiatives in recruitment, curriculum reform and research opportunities, increasing UNM’s stature as a research institution through support for faculty and development of campus infrastructure, and performing high impact public service throughout the state and region.

Alumni have a variety of reasons for giving to UNM – from enhancing undergraduate education to supporting innovative research, to pride in Lobo athletics.

All alumni donors, who give at many levels, make a difference in the quality of students, faculty and programs at UNM.

“The Cherry & Silver Society is simply a way we can recognize those alumni who support us in our mission year after year,” Hazen said. “We are so grateful that we can count on their support.”

Alumni have been part of many wonderful UNM traditions. The creation of the Cherry & Silver Society is the beginning of a new tradition among UNM graduates.