
The University of New Mexico
NEWS RELEASE
Contact: Karen Wentworth, (505) 277-5627
kwent2@unm.edu
March 1, 2006
Science & Technology Corporation @ UNM to Launch New Online Distribution Service
The Science & Technology Corporation @ UNM (STC) is ready to unveil
its very own invention, foliodirect sm —an online distribution service for licensable intellectual property and works from university creative communities. foliodirect sm is an easy-to-use, web-based “shopping center” comprised of virtual storefronts operated and maintained by university technology transfer offices.
STC is a nonprofit corporation formed and wholly owned by UNM. The objective of STC is to connect the business community to the University of New Mexico —to protect and transfer IP and faculty inventions to the commercial marketplace. University technology transfer offices worldwide have the same or similar missions within their communities.
President and CEO of STC, Lisa Kuuttila says, “foliodirect sm will enhance the ability of university technology transfer offices to offer a variety of creative outputs very easily to users. It will allow more research results to benefit the public, one of the most important missions of university technology transfer.” It is intended to complement existing transfer platforms, not replace traditional or current venues. foliodirect sm allows efficient marketing and non-exclusive licensing of copyright materials, books, courseware, hard goods, music, biological materials, software, subscriptions, or other merchandise. The service is particularly suited for offices looking for a practical outlet for inexpensive products. Transfer offices have full control over inventory and may link to offerings posted on existing catalogs. Customers benefit from a simple, intuitive interface enabling licensing and purchase from multiple institutions by the way of single, convenient, and secure 24/7 transactions.
STC is thrilled to announce that the University of Washington and Arizona State University have already joined foliodirect sm as beta partners. Universities and end users are encouraged and invited to explore this new web site, learn about the service, and participate at http://www.foliodirect.net.
For more information regarding STC: http://stc.unm.edu.
The University of New Mexico is the state's largest university, serving more than 32,000 students. UNM is home to the state's only schools of law, medicine, pharmacy and architecture and operates New Mexico's only academic health center. UNM is noted for comprehensive undergraduate programs and research that benefits the state and the nation.
www.unm.edu