
The University of New Mexico
NEWS RELEASE
Media Contact : Karen Wentworth (505) 277-5627
kwent2@unm.edu
March 15, 2007
UNM Libraries Honor Anderson School Research Professor
Gerald Albaum, a research professor at the Anderson School of Management, will give a short talk as part of a ceremony honoring his scholarship in the Willard Room of Zimmerman Library on Thursday, March 22, 2007 at 2 p.m. The title of his talk is “How to Get Started, Continue and End Gracefully a Research Career.”
Albaum has been a research professor at UNM since 2003. He has written a number of books, many with collaborators, including “Fundamentals of Marketing Research,” “International Marketing and Export Management” and “Research for Marketing Decisions.” He is currently a member of the editorial review boards of the “Journal of Managerial Issues” and “The International Trade Journal,” and he does reviews on an ad hoc basis for many other publications.
His current areas of research include “The Internal Consumption Phenomenon in Direct Selling,” “Can a Brand Outrun its Parents?” and “Public Perceptions of Direct Selling.”
The University Libraries Faculty Acknowledgement Awards honor members of the faculty for their contributions to the realm of scholarly knowledge.
The ceremony is free and open to the public. A reception will follow.
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