Contact: Suleiman Kassicieh, (505) 277-8881
Steve Carr, (505) 277-1821

April 13, 2001

ASM’S MANAGEMENT OF TECHNOLOGY PROGRAM HELPS BUILD START-UPS AND EXPANDING BUSINESSES

Economic development within the realm of technology can be a gold mine of wealth for the southwest region given the types of technological industries located in the area. The Management of Technology Program at The Anderson Schools of Management (ASM) is one course of study at the University of New Mexico designed to benefit and assist technology start-ups and expanding businesses with assistance from graduate level students.

The program was co-founded seven years ago under the guidance of former ASM dean Ray Radosevich and Sul Kassicieh, chairperson of the Finance, International and Technology Management department at the ASM. The program is designed to take a hands-on clinical approach to real-life companies, and seeks to educate current and future managers in the areas of assessing technological potential of innovations.

In addition, the program is designed to manage research and development projects, forecasting technological needs of the commercial world, build businesses based on technology, evaluating the strategic impact of technology based start-ups and to start new ventures based on patents, licenses and other intellectual property positions. Ultimately the goal is to assist the company with its business plan to help make it a successful idea and to attract potential venture capitalists who may be interested in investing in such a company.

“Given the economic development through technology in our area, I wondered how UNM could play a part in the development of new businesses and to work together with existing companies that may be looking at expansion,” said Kassicieh. “There are great research and Management of Technology Programdevelopment resources in New Mexico, such as Sandia and Los Alamos National Labs, and it behooves us to take advantage of the competitive edges that we have available to us. It helps bring in jobs to the economy and it’s important for the University to show the community we’re partners.”

From a student’s perspective, the program is very beneficial in the sense that it provides hands-on experience to real life business situations. James Payette, a second-year MBA candidate, has worked on a few of the business plans for local companies and feels the hands-on learning experience is very beneficial to students.

“We’re pretty serious about the work we do on the business plans,” said Payette. “We want to provide starting businesses with information they deem helpful. At first, some of the companies are little apprehensive about students working on a project of this significance. The clients are concerned about getting their money’s worth. However, they have been quite pleased with the results so far, which are typically far and above what they expected going in.

“We base our research on the competition, industry, market size, management team and the financing. We make minor changes in the business plan based on our findings and how the client views the information and how we think the plan would work better. Our goal is to make the business plan more saleable for the client. Afterward, the client will present the business plan to various venture capitalists or other funding opportunities.”

So far the program has been a big success among students and companies according to Kassicieh. Through the MOT program, Kassicieh has supervised the development of over 75 business and marketing plans for technology startups in the region, providing students with real-life experience and businesses like Wavefront Sciences and Emcore with the tools to succeed.
“More than 50 full and part-time graduate students are currently taking courses in the program,” said Kassicieh. “I think we have done extremely well and have exceeded all expectations with the resources we have.”

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The University of New Mexico
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