Contact:

Dan Drennan, (505) 277-6264 Steve Carr, (505) 277-1821

February 26, 2002

TOURISM EXPERT TO SPEAK ON MARKETING TO SMALL NEW MEXICAN COMMUNITIES

The Anderson Schools of Management (ASM) at UNM presents Dr. Edward Dramberger as part of The Executive Speaker Series on Friday, March 1, from 2 to 4 p.m., at the Sheraton Old Town in Albuquerque. Dramberger, a national consultant and professor of tourism, will discuss how small New Mexican communities can design an effective marketing program in the wake of Sept. 11.

“I see so much potential for New Mexico’s small communities if they understand that there are fundamental changes occurring in tourists’ travel behavior,” said Dramberger. “This presentation is expected to cover changing tourists’ perceptions, market segmentation, creating an appropriate marketing mix after Sept. 11 and how knowledge of tourists’ consumer behavior can improve advertising and marketing decisions.

Dramberger’s presentation is being sponsored by Southwest Airlines, the Sheraton Old Town, Wyndham Airport and the Tourism Management Association at the Anderson Schools. The talk is free and open to the public.

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The University of New Mexico
Public Affairs Department
Hodgin Hall, 2nd floor
Albuquerque, NM 87131-0011
Telephone: (505) 277-5813
Fax: (505) 277-1981