Professional Development
The Center for Advanced Management in Planning, Marketing, and Sales
Advanced Planning, Marketing, and Sales Certificate Program Overview
Advanced Planning, Marketing, and Sales Certificate Program Overview
The Center was founded as a direct response to our management students who specifically stated a need for professional, practical and hands-on courses that teach skills that will readily transfer to their local organizational responsibilities and enhance their performance.
The Center was founded also, as a direct response to the business community and their identified needs for higher performance and productivity from their management teams.
The Center was two years in development. The Center’s Advisory Board is staffed by highly experienced trainers who design courses in these special subjects and are outstanding working professionals in these fields.
These areas - Planning, Marketing and Sales - have broad application and cutting edge importance for all business. The mastery of these skills directly impact the bottom line.
The courses are customized elements in a series of integrated and sequential courses which will build to develop your fullest professional competencies in each area. Also, courses can be taken separately to develop immediate skills in a specific area or taken in series leading to two levels of management certification in each Planning, Marketing and Sales area.
The two levels of management certification are
Three Planning courses also apply to another certificate simultaneously.
Cross credit options for those already pursuing an AMA certificate will be offered in Marketing and Sales Management (MS) and Quality Service (QS). Relevant AMA courses already taken may be applied to these certificates.
Course concepts include maximum student participation, class interaction, case study and hands-on application to learn the specific skills to completely understand how to apply the processes. Our instructors are not satisfied with the participant merely becoming aware of these concepts, the participant learns to apply these skills and processes today.
These programs are a first for New Mexico.
For more information, call Eduardo Rodriguez, Associate Dean of Non-Credit Programs at 277-9280.
Certificates in Planning
A dynamic Business Plan is a must today for any organization, regardless of size. It wasn’t so long ago that many felt it was an option.
Today, it is imperative that every organization develop a tight focus of their specific and well defined objectives, so that a Plan can be developed that can make maximum use of all of their financial, human and equipment resources.
Do you know all the necessary elements of an effective Business Plan? Do you know the processes needed to develop your Business Plan and all of the supporting plans?
Offered in this program are a series of integrated and sequential courses which will build and develop your fullest competencies in Planning. The courses are offered in segments so that the participant that wishes to learn just a specific skill can do so.
Subjects include:
*Required for certification
Certificates in Marketing
Marketing drives our organizations to success. We must utilize every marketing resource at our disposal. Marketing must be creative and cost effective.
You will learn how to develop a synergistic and integrated Marketing Strategy for your organization. You will learn the processes and specific skills to achieve maximum marketing performance for your organization.
Offered in the program are a series of integrated and sequential courses which will build to develop your fullest competencies in Marketing. The courses are offered in segments so that the participant that wishes to learn just a specific skill can do so.
Subjects include:
*Required for certification
Certificates in Sales
"Nothing happens until somebody sells something" – it is the payoff. In the new millennium, the most sought after professional will be the Sales Professional, both at the management and the field level.
Sales management is both an art and a science that produces the sale. This is only possible by teaming with the Field Selling Professional. The blend of management and field is the dynamic of the successful Selling Process.
This unique program adds the newest cutting edge techniques and skills to the proven traditional sales processes.
You will learn to organize, plan, manage, motivate and lead your sales team to high productivity. The Field Sales Professional will learn the Selling Process and all the techniques that make it successful. You will learn to select those skills and processes that apply most directly to your organization’s product or service.
Offered in the program are a series of integrated and sequential courses which will build to develop your fullest competencies in Sales. The courses are offered in segments so that the participant that wishes to learn just a specific skill can do so.
Subjects include:
Required for certification
Fall 1998 Advanced Planning, Marketing, and Sales Course Offerings
| Certificate in Sales | Sales Magic: Understanding the People and the Process |
| Sell, Exhibitors, Sell: Trade Show Selling Techniques |
Certificate in Planning
1550 Planning Magic-Developing the Total Business Plan for Success
Every organization must have a Business Plan. But where do you start? What are the elements of an integrated Business Plan?
Business planning is a process by which an organization focuses all of its resources for maximum performance. This hands-on, interactive course runs the full gamut of Planning.
You will learn the processes and skills needed for setting up:
This course is a must for owners, executives, managers, entrepreneurs and all those who wish to prepare for these positions.
$115
| A: | Wed,
Aug 19-Sept 2 6:00-8:00pm |
|
Chuck Duff, BS
1551 Outrageous Customer Satisfaction: How to Make it Happen
Nothing is more cutting edge than achieving outrageous customer satisfaction in today’s highly competitive environment.
There is such competition for customers, at every level, that the organization that masters the process is way ahead. We can help you make this happen!
This is a hands-on course integrating class interaction with case studies that delivers the Customer Satisfaction Plan dynamics.
You will learn the process and skills to:
This course is a must for owners, Marketing and Customer Service executives, managers, entrepreneurs and all those who wish to prepare for these positions.
Note to AMA Certificate Program participants: This course can be used to fulfill the Quality Service (QS) requirement.
Additional Note: This course can be applied to the Marketing Certificate as well as to the Planning Certificate.
$195
| A: | Wed,
Oct 14-Nov 4 6:00-8:30pm |
|
Chuck Duff, BS
1552 Show Me the Money: The Critical Financial Plan
The Financial Plan controls the Business Plan. This is not a "stand alone" Plan, but one that integrates with every other Business Plan element.
You must learn how to construct a sound, workable and manageable Financial Plan. Profit objectives can only be achieved when the Financial Plan is achieved. It must be, at once, rigid so it affects control, and flexible so it can respond to necessary change.
In this hands-on, interactive course you will:
This course is a must for owners, Financial executives, managers, entrepreneurs and all those wish to prepare for these positions.
$115
| A: | Tues,
Sept 15-29 6:00-8:00pm |
|
Emil Radosevich, MBA
1553 Show Me the Sales: The Sales Plan Formula
Only if the Sales Plan is met will the Marketing Plan and the Business Plan succeed. Only then can profit objectives be achieved.
Therefore, the Sales Plan must be as accurate as possible, even if assumptions and forecasts must be made. If the Sales Plan is wrong, either profits are lost or opportunities are missed. As the execution portion of the Sales Plan delivers the Marketing Plan objectives, it must be well organized, easy to manage, and carried out to perfection.
In this hands-on, interactive course you will learn to:
This course is a must for owners, Sales Professionals at all levels, those who aspire to become Sales Professionals, and entrepreneurs.
Note: This course can be applied to the Sales Certificate as well as to the Planning Certificate.
$115
| A: | Mon,
Oct 12-26 6:00-8:00pm |
|
Chuck Hammond, MBA
Certificate in Marketing
1561 Marketing Magic: How Marketing Drives Success
Understanding the concept of Marketing and the critical role it plays in the success of your organization is the objective of this course. The Marketing Plan drives the Business Plan. Understanding the key inter-relation of product, price, promotion and distribution is very important. Learn how to best utilize Marketing in your specific organization. It is no longer an option. It is a must.
In this hands-on, interactive course you will learn:
This course is a must for owners, Marketing and Sales executives, managers, entrepreneurs and all those who wish to prepare for these positions.
Note to AMA Certificate Program participants: This course can be used to fulfill the Marketing and Sales Management (MS) requirement.
$115
| A: | Wed,
Sept 16-Oct 7 6:00-8:30pm |
|
Chuck Duff, BS
1562 Advertising Magic: Creativity and the Media
Businesses make significant investments in Advertising. Whether or not these investments will increase sales is largely due to the creativity of the ad and where it is placed. Learn how to impact both and ultimately increase market share. Develop skills that put magic into advertising - leaving your prospects wanting to buy and having you be proud of the image you’ve created.
This is a hands-on, interactive look at developing and placing advertising that works. You will learn:
This course is a must for owners, Marketing executives, managers, entrepreneurs and all those who wish to prepare for these positions.
$115
| A: | Thurs,
Oct 8-22 6:00-8:00pm |
|
Joan Rosley-Griffin, BS
1563 Free Advertising: Making Publicity and PR Work for You
The free media is the most under-utilized tool in business communication. People believe what they see and hear in media. Why not use the media as a powerful communicator to get your message out?
Many companies avoid the press, figuring no news is good news. But the companies that are thriving and growing know how to "spin" a story, and know how to position themselves in the public - they know how to work with the media.
In this hands-on, interactive course you will learn:
This course is a must for owners, executives, managers, entrepreneurs and all those who wish to prepare for these positions.
$75
| A: | Thurs,
Nov 5 & 12 6:00-8:00pm |
|
Joan Rosley-Griffin, BS
1564 Trade Show Magic: The Critical Planning and Strategies
Exhibitions are more effective than media advertising, direct mail and other Marketing components in achieving specific sales and marketing objectives such as generating sales leads, introducing products and taking orders.
Learn how to prepare your organization for exhibiting your products/services to the right market, at the right time and for the best results without costly mistakes.
In this hands-on, interactive course you will learn:
This course is must for owners, Marketing and Sales executives, managers, entrepreneurs and all those who wish to prepare for these positions.
$115
| A: | Tues,
Oct 13-27 6:00-8:00pm |
|
George Ballard
Certificates in Sales
1570 Sales Magic: Understanding the People and the Process
The Sales Professional is the most sought after professional in business today. You will learn how to become a true Sales Professional.
Sales Managers will learn how to teach the step-by-step Sales Process.
Salespeople will learn how to transform themselves from a commercial visitor to a sustaining resource.
You will:
This course is a must for Sales Professionals, at all levels, entrepreneurs and all who aspire to become Sales Professionals.
$195
| A: | Mon,
Sept 14-Oct 5 6:00-8:30pm |
|
Chuck Hammond, MBA
1571 Sell, Exhibitors, Sell: Trade Show Selling Techniques
The Trade Show Plan and Strategy have been developed, but they mean absolutely nothing unless those representatives manning the booth can maximize the investment by making the sale or developing the leads.
This course deals with everything the exhibitor representative needs to know and prepare before the show, and how to deliver the most persuasive pitch at the show regardless of the "style" of the potential buyer.
In this hands-on, interactive course you will learn:
This course is a must for all owners, Sales and Marketing executives, managers, professional sales- people, entrepreneurs and those who wish to prepare for these positions.
$75
| A: | Tues,
Nov 10 & 17 6:00-8:00pm |
|
Chuck Duff, BS