Professional Development
Graphic Design & Multimedia Certificate Program
The purpose of The Graphic Design & Multimedia Certificate Program is to prepare students for the graphic design market. Four certificates are available: Level I and Level II for Print, and Level I and Level II for Multimedia. Each certificate requires 138 hours of course work. The certificates provide training in graphic design skills, software applications, technical knowledge and professional skills. To obtain The Graphic Design & Multimedia Certificate Program brochure, please call 277-6037, or pick one up at the UNM Division of Continuing Education Conference Center at 1634 University Blvd. NE.
Fall 1998 Course Offerings
2401 Graphic Design and Layout One
Learn to create an effective layout for large or small graphic design projects. This 15-hour studio course covers the basic elements of graphic design for clear and attractive visual communication. Topics include: advertising and editorial design, layout, and typography. Participants will create ad, flyer, newsletter, and/or letterhead package layouts. Equipment and materials cost about $40. (A list of materials is available at registration.) Note: Access to a computer and/or copier with enlargement and reduction capabilities is helpful but not required. Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore. Recommended: Paste-up Workshop (2406).
Note: This course is also offered on the West Mesa.
$140
| A: | Wed,
Aug 26-Sept 23 6:00-9:00pm |
|
Caroline Orcutt, MA
| B: | Tues-Thurs,
Sept 8-22 1:00-4:00pm |
|
Laura Gutman, PhD
2402 Graphic Design and Layout Two
Expand your graphic design skills! This 15-hour studio course builds on the elements introduced in Graphic Design and Layout One. Effective communication is emphasized through the use of marketing standards, color, visual details, and graphic style. Students are required to complete at least one color comprehensive layout. Equipment and materials cost about $40. (A list of materials is available at registration.) Note: Access to a computer and/or copier with enlargement and reduction capabilities is helpful but not required. Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore. Prerequisite: Graphic Design and Layout One (2401).
Note: This course is also offered on the West Mesa.
$140
| A: | Wed,
Oct 7-Nov 4 6:00-9:00pm |
|
Caroline Orcutt, MA
2403 Illustration Fundamentals
Whether you are pursuing a career in design, illustration and/or computer production, the ability to draw adds an important dimension to your overall skills. This 12-hour course introduces the fundamentals of drawing: line, composition, light and dark and simple perspective. These basics apply to the use of traditional mediums (we’ll explore pencil and pen and ink) and will enhance your ability in computer programs like Illustrator, Freehand and Photoshop. Equipment and materials cost about $30. (A list of materials is available at registration.) Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore.
$120
| A: | Tues,
Sept 8-29 6:00-9:00pm |
|
Greg Scott
| B: | Thurs,
Sept 24-Oct 15 6:00-9:00pm |
|
Greg Scott
2404 Typography
Typography, the art and craft of selecting and arranging type on a page, can make or break a layout. Exercises, lectures, and projects will promote the critical awareness of type which is basic to successful graphic design skills. Topics covered in this 12-hour course include the history of type and its language, how to choose and specify type, type as a visual element, type applications, and type design. Prerequisite: Graphic Design and Layout One (2401).
$120
| A: | Tues,
Oct 6-27 6:00-9:00pm |
|
Laura Gutman, PhD
2406 Paste-Up Workshop
If you produce graphic design materials primarily on the computer, this 6-hour course will teach you the paste-up skills that will get results that fit your budget without sacrificing quality. Learn to combine computer capabilities with traditional mechanical art processes to prepare camera-ready art. Demonstrations include the use of photographs, illustrations, artist adhesives, and color overlays. Complete at least one project of your choice. Equipment and materials cost about $40. (A list of materials is available at registration.) Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore.
$105
| A: | Thurs,
Sept 10 & 17 5:30-9:30pm |
|
Adele Gangai, BFA
2407 Editorial Design
Focus your design eye on the world of magazines, books, newsletters and newspapers. Analyze what makes a good-looking, successful publication by studying concept development, type, composition, and use of photography/illustration. Students will work in small groups or as individuals, completing a re-design project. Portfolio presentation will be discussed. Note: Access to a computer is helpful but not required. Prerequisite: Graphic Design and Layout One (2401) or equivalent experience.
$120
| A: | Tues-Thurs,
Oct 29-Nov 10 6:00-9:00pm |
|
Paula Eastwood, BFA
2409 Learn the Secrets - Print Project Management
In this 6-hour course, participants will learn how new technology, paper, and related costs affect buying decisions, cost, and quality; how to select covers and save money; color technology, cutting color, separations, printers, and alternatives; pricing and writing specifications, and which alternatives will save money and/or add value; how to determine the best method to bind your job at the lowest cost; how to proof and who is responsible for what; how to save money in copy preparation; and ways to schedule projects (time savers and critical points in the project). Participants will tour a printing facility at the end of the course.
$95
| A: | Wed,
Nov 11 & 18 6:00-9:00pm |
|
Skitch Ferguson
2410 Photography as a Design Tool
Learn to use photography as a design tool. Photography is a strong design element in many layouts and multimedia presentations. This 12-hour course will cover sources of images, integrating images with other design elements, basic photography techniques, simple lighting, and different photography formats including digital capture. This course is suitable for beginning designers who take their own photographs and for those who buy photography. The elements of photography covered in this course will give students a better understanding of how and why manipulations work in image-editing programs such as Photoshop. Use of a camera is helpful but not required. Demonstration materials fee of $10 is payable at the first class. Prerequisite: Graphic Design and Layout One (2401).
$120 .
| A: | Tues-Thurs, Nov 12
& 17 Tues-Thurs, Nov 19 & 24 6:00-9:00pm |
Cont. Educ Complex
- South Instructor Studio |
Pat Berrett, MBA
2411 History of Graphic Design
Why do we create and design the way we do? Why do we respond to design the way we do? Why do some designs evoke deep responses in us while others leave us flat? This 15-hour course will explore how to master the language of visual communication by exploring design’s rich history. Topics covered will include the development of visual communications from the earliest pictographs to the work of contemporary designers and illustrators. Homework projects will be assigned, including a design project to be completed by the last class. Equipment and materials cost about $25. (A list of materials is available at registration.) Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore. Prerequisites: Graphic Design and Layout One (2401) and Graphic Design and Layout Two (2402).
$140
| A: | Mon,
Sept 14-Oct 12 6:00-9:00pm |
|
Laura Gutman, PhD
2412 Logo Design
In order to create effective logos as symbols, one must understand how and why they work. This 12-hour course will explore how meaning is established with symbol through the selection and refinement of the information visually communicated. We will look at the evolution of a symbol through stages of design, as well as the impact symbols have had throughout human history, culminating in a corporate identity project. Participants will create a logo, apply colors, select paper stocks and do a final application to a stationery package. Prerequisites: Graphic Design and Layout One (2401), Graphic Design and Layout Two (2402), Illustration Fundamentals (2403) and Typography (2404).
$120
| A: | Mon,
Oct 26-Nov 16 6:00-9:00pm |
|
Maggie Macnab
2413 Digital Prepress
Your layout is complete and on the computer. Now learn how to turn those computer files into high-end printed output. This class covers all aspects of getting computer and other artwork ready for press: spot vs. process color, trapping & registration, color separating, halftoning, proofing, as well as how to choose and work with service bureaus and print shops. Class will include studio and computer time. We will also tour a print shop or service bureau. Prerequisites: Graphic Design and Layout One (2401), Graphic Design and Layout Two (2402), and Intermediate PageMaker (5171/5371) or Intermediate QuarkXPress (5176/5376).
$140
| A: | Tues-Thurs,
Nov 5-12 1:00-4:00pm |
|
Laura Gutman, PhD
2415 Design Entrepreneur
This 12-hour course is designed to prepare students for a career as an independent graphic design professional. Graphic design and desktop publishing has become a thriving cottage industry for those with an entrepreneurial spirit and adequate marketing know-how. When you have the design skills you need, the next step is learning what it means to be in the business of graphic design: bidding jobs, self promotion, networking, professional relationships, communicating with printshops, keeping accounting records, ethics, and more! It’s all about winning business and keeping clients. Prerequisites: Graphic Design and Layout One (2401) and Graphic Design and Layout Two (2402).
$120
| A: | Wed,
Oct 21-Nov 11 6:00-9:00pm |
|
Brad Goodell
2416 Art Direction and the Creative Process
Professional art directors and designers are first and foremost visual communicators. Words and typefaces, art and photography, computers and computer programs are among the vast resources they use to convey ideas that command attention. However, photographs or copylines or computer programs alone convey very little without a creative director to orchestrate them into a visual and verbal symphony. What is this important conceptual process behind the final product? What is creative thinking? This 12-hour studio course provides guidance and techniques for creating original, effective visual communication. Working one-on-one with a seasoned art director brings into the classroom valuable real world experience to each student. (A list of materials is available at registration.) Art supplies may be purchased at Langell’s Art Supply, Artisan/Santa Fe (located in Albuquerque), or the UNM Bookstore.Prerequisite: History of Graphic Design (2411). Recommended: Illustration Fundamentals (2403) and Logo Design (2412).
$120
| A: | Wed,
Oct 21-Nov 11 6:00-9:00pm |
|
Greg Scott
2417 Advanced Illustration and Color Theory
Further your illustration skills and develop abilities in beautiful mediums such as watercolor, gouache, prisma pencil, acrylic, or airbrush. To have true command of any color medium, knowing the basic fundamentals of color is essential. This 12-hour class is presented in two parts: demonstrations, lectures and exercises in color theory; creating illustrations in mediums of your choice, employing your new insights in inventive and creative use of color. Knowledge gained in this class will enhance your abilities in creating and designing color documents on the computer. A $20 materials fee for color theory exercises is payable at the first class meeting. Final project materials will cost about $40. Prerequisites: Graphic Design and Layout One (2401) and Illustration Fundamentals (2403).
$120
| A: | Thurs,
Nov 19-Dec 10 5:30-9:30pm (No class Nov 26) |
|
Greg Scott