Writing for the Web demands a new kind of awareness of your audience, style, and structure. In this class, you'll learn to watch your attention moving through a site. You'll analyze ways in which the electronic medium affects your perception, comprehension, and use of text. You'll come to recognize the way in which web pages are assembled from an array of informative objects. And in a series of short in-class exercises, and several larger projects, you'll learn to write text that works on the Web, achieving brevity, making your pages scannable, chunking paragraphs for quick access, reducing the cognitive burden on your visitors, and providing menus that give meaningful guidance through your site. You will create web pages, and you will develop the ability to critique the accessibility, usability, and usefulness of content on sites throughout the Web. The Web is a sprawling electronic conversation; in this course, you join in.

Note: This course is for both beginning and advanced web citizens. You do not need to know HTML or XML; and you do not need to know a web authoring program. You do need to use some form of word processing software, a Web browser and email.

The instructor, Jonathan Price, has twenty years experience creating text for electronic delivery. Author of more than two dozen books, he has consulted with writing teams creating help systems, CD-ROMs, and Web pages at an A-to-Z of high tech software and hardware companies. With his wife Lisa, he has written The Best of Online Shopping, and Hot Text: Web Writing that Works, which is featured at http://www.webwritingthatworks.com.

The Prices' own site is http://www.theprices.com