Digital Age

Understanding how economies, politics, and social connections happen in the digital age is essential for every field of study.  The courses in this category explore how digital cultures explain and define life in the modern world.

Marketing to Digital Natives

Marketing to Digital Natives - FLC 621

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In this FLC you will examine the current media landscape and strategic opportunities and challenges that is affords marketers who are concerned with how to efficiently and effectively promote brands to digital natives (and digital immigrants). Our primary focus of this course will be on understanding the four zones of social media, how to build social media marketing strategies, and how to track their effectiveness. You will have the opportunity to explore both theory and practice of these topics through written assignments, “real world” applications, a course project and field trips to local businesses. Assignments will be coordinated with the ENGL 101 course so you will be able to build and strengthen your expository composition skills. This FLC will also provide you with an introduction to library research and will introduce important professional skills necessary for a successful university experience as well as entry into the job market.

Combines: ENGL 101MGMT 190
Meets: MW 12:30 PM - 1:45 PM
R.O. Anderson School of Mngmnt 1070
MW 2:00 PM - 3:15 PM
R.O. Anderson School of Mngmnt 1070
CRN: 2207734312
Framing the World

Framing the World - FLC 636

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In this Learning Community we will be using widely accessible tools (phone’s, iPods, open source or free software), in addition to professional cameras and software, to examine the digital frame through the creation of several media projects. The rich culture of Albuquerque and New Mexico will provide the foundation for all projects. Students will work independently and in collaboration to develop projects and presentations. Assignments will include short documentaries, interactive game environments and e-pubs and visual live presentations. Through these assignments, students will develop skills in using digital tools and become more aware of their own personal frames. The workshop will also involve students actively utilizing online materials as preparation for successful future online experiences.

Combines: MA 111ENGL 101
Meets: TR 11:00 AM - 1:00 PM
Cons for Env Rsrch, Info & Art 365
TR 2:00 PM - 3:15 PM
Univ Advise & Enrich Center B91
CRN: 4762547626
Internet Memes & Digital Media

Internet Memes & Digital Media - FLC 639

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We have all encountered internet memes. Examples include YouTube videos with millions of hits, and Facebook pictures shared thousands of times. Just as biological systems spread genes, social systems spread memes. A meme is a package of information that people naturally like to spread & an internet meme is one spread via social media. Often the meme is entertaining, as is the case with popular YouTube or Facebook content. In this LC, we will learn the cognitive science behind memes, and learn how to create internet memes using digital media, including Photoshop, Premier, and After-Effects. We will work individually and in teams to create YouTube and Facebook memes. Finally, we will work with local small businesses to create useful internet memes that market their products and services.

Combines: MGMT 190ENGL 102
Meets: TR 9:30 AM - 10:45 AM
R.O. Anderson School of Mngmnt 1002
TR 11:00 AM - 12:15 PM
Mitchell Hall 215
CRN: 4754537592