Ted A. Garcia, general manager and chief executive officer of public television station KNME-TV, Channel 5, PBS -Albuquerque/Santa Fe, has been elected to serve on the board of directors of National Datacasting, Inc. (NDI), a wholly owned, for-profit, subsidiary of PBS.
Photo: Ted A. Garcia
“We work in an era of technological innovation that will bring benefit to our communities,” Garcia said. “By serving on the NDI board, I hope to insure that the advancements gained through public television’s digital technology are shared throughout New Mexico via KNME’s emerging datacasting resources.”
NDI is a for-profit PBS subsidiary and a pioneer in the data broadcasting industry. It is an industry leader in the operation and management of nationwide wireless data broadcasting networks and services.
Through partnerships with more than 300 PBS member stations, the NDI network delivers electronic information and multimedia content to customers in homes, businesses, educational institutions and government facilities. NDI shares its profits with participating PBS stations, helping them to achieve their financial goals.
The NDI data broadcasting (datacasting) network has achieved for public television a position of prominence in the rapidly-growing marketplace for wireless distribution of commercial, educational and program-related data, content and services. Through its partnership with such companies as Microsoft, IBM, Merrill Lynch and Gemstar-TV Guide, NDI has consistently achieved its primary business objective of generating revenue and other forms of financial benefit for the participating PBS member stations.
Garcia also serves on the national PBS board of directors who are elected by the general managers of the 170 PBS licensees across the country. T PBS board is responsible for governing and setting policy for the Public Broadcasting Service.
He also serves as chair of the board of directors of the Pacific Mountain
Network (PMN). Formerly a regional program distributor, PMN now invests in public television programs and services. PMN is governed by a nine-person Executive Council, elected for three-year terms by the 33 member public television stations.
Garcia also serves as chair emeritus of the National Educational Telecommunications Association (NETA) board of directors. NETA is a professional association serving public television licensees and educational entities in all 50 states, the U.S. Virgin Islands and Puerto Rico, and is headquartered in Columbia, S.C. NETA-delivered programming reaches 98 percent of television households in the United States.
Contact: Evy Todd, (505) 277-1218