Faculty members at the UNM Anderson School of Management will present, "Positioning Yourself for a Strategic Competitive Advantage,” at the next New Mexico American Marketing Association breakfast roundtable Thursday, Oct. 30. The roundtable will be held from 7:30 to 9:45 a.m. at Goodwill Industries of NM located at 5000 San Mateo Blvd.
UNM Professor Catherine Roster will speak on competitive market research, Professor John Benavidez will speak on market positioning, while Professor George Sanzero will discuss competitive analysis and product development.
At each roundtable, speakers will give a 15 minute presentation, discuss concepts, give examples, and share tools. Questions and consultations will follow. Participants will receive a diploma from NMAMA at the conclusion of the roundtable sessions. Participants are invited to tour Goodwill Industries of NM following the event.
Admission is free for members and students, and $20 for non-members. For more information or to RSVP call (505) 459-9554 or e-mail: RSVP@nmama.org. Interested attendees are encouraged to RSVP by Monday, Oct. 27.
Posted by scarr at October 24, 2008 05:31 PM