Sherry Hoffman and Todd Erlandson of (M)ARCH Studio, Los Angeles, will deliver “Building Brand Value through Architecture,” an installment in the John Gaw Meem Lecture Series, in Pearl Hall Auditorium Monday, Oct. 27, at 5 p.m. Hoffman and Erlandson are partners at (M)Arch. branded architectures, a collaboration of architects and marketers who build brand value through architecture. (M)Arch. has worked with Universal Studios, UCLA, Caltech, Fred Segal Beauty, HBOFilms and others.
The lecture will provoke a critical discussion about the relationship between architecture and branding. The pair will discuss what impact branding has on collective culture. Hoffman and Erlandson lecture and are frequently guest critics for local and international design faculty. They taught at Art Center College of Design in Pasadena, Otis College of Art & Design in Los Angeles, Tulane University in New Orleans, Woodbury University in Burbank and Hollywood, and SCI_ARC in Los Angeles.
Sherry Hoffman, Marketing Partner
Prior to establishing (M)Arch., Hoffman developed marketing strategies for major motion pictures and directed the brand management process for key property franchises at Universal Studios. She has extensive experience in advertising, having managed the Entertainment Division of Young & Rubicam Los Angeles and the brand identity of several blue-chip clients at Y&R New York. She has an MBA in marketing and international business from New York University, Leonard N. Stern School of Business and a bachelor’s from Tulane University, Newcomb College.
Todd A Erlandson, AIA LEED AP, Architect Partner
Prior to establishing (M)Arch., Erlandson worked in a variety of architectural positions for Richard Meier and Associates on the Getty Center, and the Wolfgang Puck Food Company, developing concept restaurants. He has a master of architecture from Southern California Institute of Architecture (SCI_ARC) and a bachelor of architecture from Tulane University. He is a member of the American Institute of Architects and is licensed in both California and New York.
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Media Contact: Carolyn Gonzales, (505) 277-5920; e-mail: cgonzal@unm.edu