During this time of giving, students at the Anderson School of Management are giving back to the Albuquerque community after raising more than $11,000 to help those less fortunate.
At the beginning of the semester students in Howard Kraye's Management 489 class were given the assignment of creating an event to raise money for the charity of their choice.
The class was divided into four teams with the proceeds going to the Dwight Tweed Scholarship Fund (a UNM charity), Joy Junction Homeless Shelter, and PACA, the oldest no-kill animal rescue group in New Mexico. Each team had a budget of $500 and any costs over that amount had to be donated from outside sources.
The events developed by the students were the "Golf 4 Grades" golf tournament, "I Can Help Carnival," a food drive done at the Evangel Christian Academy that collected enough food to feed three thousand people, "Furry Friends 5k Fun Run" that took place on the UNM Campus and the "Catwalk Couture" fashion show.
The result was an impressive $11,127.83 raised collectively for the community organizations.
Professor Kraye says the goal of his class is not only to teach the students about the mechanics of marketing, but to have them successfully implement that knowledge outside of the classroom by putting on a charitable event from start to finish. He says the process allows them to test their course material in the "real world" and says there is no "doubt in his mind" that the projects gave the students the abilities and confidence they need to succeed in the business world.
Media Contact: Leslie Venzuela, (505) 277-7117; e-mail: venzuela@mgt.unm.edu