The University Communication and Marketing Department has won a gold medal from the Council for Advancement and Support of Education for the commercial “Be a Lobo. Be Yourself.” The international award is in the category of Video PSAs and Commercial Spots: Traditional Video, DVD, DC or Film.”
You can view more information about the competition at: CASE Awards.
“We decided to go with a completely innovative approach to the traditional institutional spot. The message that UNM is a place where one can be an individual while also being a part of the pack is a powerful one,” said Cinnamon Blair, marketing director. “What UNM offers to its students as well as the larger University community is a unique blend of education, geography, people and culture not found at other more conventional institutions.”
The commercial spot is part of an institutional branding initiative for UNM that will be rolled out later this year. The University has worked with a local advertising agency McKee, Wallwork Cleveland to develop the brand over the last two years.
To view the award-winning spot visit: Be a Lobo. Be Yourself.