Miss Indian UNM serves as an ambassador and represents not only the Native American community, but also the University of New Mexico at various functions and gatherings throughout the academic year. One of the main responsibilities of Miss Indian UNM is to plan and organize the Miss Indian UNM Pageant. She also serves as a role model and mentor for children and peers. She strives to lead a positive lifestyle in all aspects of the traditional medicine wheel: spiritually, mentally, socially, and physically.