Richard Schaefer
General Information: I am currently the advisor for UNM’s
print and broadcast journalism students. My teaching and research
interests include telecommunication policy, broadcast journalism
practices and policies and journalistic coverage of immigration.
Before becoming a professor, I worked in the United States
as a broadcast journalist, a writer of interactive videodisks
and a non-representational film artists. My undergraduate
degree was earned at the University of Notre Dame and my master
and doctoral degrees are from the University of Utah.
I have chaired the Communication Technology Division of the
Association for Education in Journalism and Mass Communication
and served as the Review and Criticism Editor of the Broadcast
Education Association's Journal of Broadcasting & Electronic
Media, which is disseminated quarterly to over 2,500 research
libraries around the world.
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Working
in Morelos, Mexico |
In 2007 and
2008 small groups of students and I have participated in exchange
programs with the Universidad Fray Luca Paccioli in Cuernavaca,
Mexico. Mexican students come to New Mexico each April to work
with UNM broadcast students. For a month each summer UNM graduate
and undergraduate students work with Mexican professors and
students to produce “Cross Border Issues” projects
relevant to citizens on both sides of the border. In June 2008
students working in Morelos and Chiapas will investigate immigration
issues. This program is conducted in Spanish and students may
produce radio, television and academic reports.
Sample Publications:
- Writing for the Mass Media Notebook (Spring
2008). Notebook to improve media writing with tips on grammar;
print, Web and broadcast journalism; public relations; and
advertising.
- "U.S. public television workers' initial impressions
of the DTV transition" (2003, with Gillian Gonda) Southwestern
Mass Communication Journal , 19:1. Looks at how the
managers and staff of Albuquerque's PTV station struggled
to adapt to the conversion to digital TV technologies.
- "Whither digital television?" Journal
of Broadcasting & Electronic Media (2003) 47:1,
145. A forum that examines regulatory issues surrounding
the digital television transition in the United States.
- "The Development of CBS News Guidelines during the
Salant Years."(1998) Journal of Broadcasting and
Electronic Media , 42:1, 1-20. This analysis describes
how CBS News President Richard Salant tried to impose strict
journalistic standards during the 1960s and 1970s.
- "Editing Strategies in Television News Documentaries."(1997)
Journal of Communication , 47:4, 69-88. This study
demonstrates the editing strategies used in four prominent
CBS documentaries that aired between 1954 and 1983. It critiques
those strategies in light of other journalists and policy-makers
responses to the programs.
- "Audience conceptualizations of Late Night with David
Letterman." (1993) Journal of Broadcast & Electronic
Media , 37:3, 253-273. This study used qualitative
and quantitative techniques to examine audience perceptions
of the Letterman program as a cross-genre phenomenon.
Research Areas: Digital technologies and
journalistic writing, television production practices. Conducting
research on telecommunications and information technology
policy and the visual aspects of communication, as well as
immigration issues.
Teaching Style: Traditional. A combination
of what students sometimes describe as "long lectures"
with a practical component of completing a project for most
courses.
Courses Taught: C&J 171 -Writing for
the Media; C&J 360 and 460 Broadcast News I & II;
C&J 501 - Fundamentals of Communication Research; C&J
562: Media Seminar.
Teaching: Broadcast news production classes
and telecommunication and media specific theory courses. Graduate-level
research methods and mass communication seminars. Director
of the introductory mass media writing courses.

Interests: Tennis--play more than enough of that.
Butchering, languages that is –Spanish and occasionally
Chinese. Eating--probably too much of that too, but it's even
more fun with company. Traveling, hiking and cross-country
skiing, particularly with family members, JoAnn and Adrian.
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