Course Schedule for Visual Rhetoric Fall 2003

 

We’ll divide the semester’s reading roughly into seven parts, as follows:

 

  1. Principles of Design and Instrumentalism
  2. Theories of Audience: Audiencing
  3. Visualizing Science: Economy and Efficiency or Something Else?
  4. Web: Analysis and Production
  5. Visual Narrative
  6. Photography and Pictures
  7. Aesthetics

 

Week 1  8-25 & 8-27  Introduction to Looking and Seeing

Reading: McCloud, chapter 2

Designing: Personal and Professional Locations: Verbal &Visual. Technical. Artist, Designer, Editor, & Team Member. Analyst & Producer.Blogging and Macs.

 

Week 2   9-3  The Uses of Convention and Rule

Reading: Kostelnick and Roberts, chapter 1 ; Sturken and Cartwright, (ereserves)

Begin Collection of Images and Commentary

Designing: Lab Exercise 1

Graduate Students Only: Skim Sturken and Cartwright, read Hall (a start), (ereserves).

 

Week 3  9-8 & 9-10  Catching Up because of Labor Day

Reading: Myers, “Words and Pictures” (ereserves)

Talking:  The Readings; Your Collections

 

Week 4   9-15 & 9-17 Audiencing

Reading : Tyler; Horton; Kostelnick and Roberts, chapter 2

Designing: Lab Exercise 2

 

Week 5  9-22 & 9-24  More Audiencing

Reading: Slatin (ereserves); Kostelnick and Roberts, chapters  4 & 5

Designing: Lab Exercise 2 continued

 

Week 6  9-29 & 10-1  Science and Economy

Reading: Tufte, TBA (ereserves); Kress, excerpts (ereserves).

Designing: Verbal to Visual Conversion: Lab Exercise 3

 

Week 7  10-6 & 10-8  Catching Up

 

Week 8  10-13- & 10-15  Narrative

Reading: McCloud

Graduate Students Only:  In addition, W.J.T. Mitchell “The Photographic Essay” (ereserves)

 

Week 9  10-20 & 10-22  Narrative

Reading: McCloud

Designing: Comic Strip, Exercise 4

Draft Proposals

 

Week 10 10-27 & 10-29 Web

Reading: Carliner (ereserves); Baehr and Johnson (ereserves)

Designing: TBA Exercise 5 and 6

Graduate Students Only: In addition,  Rose (ereserves)

Draft Proposals

 

Week 11  11-3  &  11-5  Web

Reading: Kostelnick and Roberts, chapter 10

Designing: Web site analysis

 

Week 12  11-10 & 11-12  Pictures and Photography

Reading: Photography reading chosen by graduate students; Kostelnick and Roberts, chapter 8

Designing: TBA by graduate students

 

Week 13  11-17 & 11-19  Catching Up

Proposals Due

Graduate Students Only: In addition, Margolin,  “Wicked Problems” (ereserves)

 

Week 14   11-24 & 11-26  Aesthetics

Graduate Students Teach

Project Work 

 

Week 15   12-1  &  12-3

Graduate Students Teach

Project Work Reviews

 

Week 16  12-8 & 12-10

Graduate Students Teach

Project Work

Portfolio of Enhanced Exercises, Images Collection,  and Large Assignment  due