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SWFC Ticket Prices

Students: $3.00
Faculty/Staff: $4.00
General Public: $5.00
Student Semester Pass: $15.00
General Semester Pass: $20.00

SWFC Schedule

  • 8/22-25 - The Place Beyond the Pines
  • 9/5-7 - A Band Called Death
  • 9/12-15 - Much Ado About Nothing
  • 9/19-22 - Kon-Tiki
  • 9/26 - Zimmerman @ 75 - The Campus Heart
  • 9/26-29 - Bless Me Ultima
  • 10/3-6 - Manhattan Short Film Festival
  • 10/17-20 - Dead Man
  • 10/24-27 - Sightseers
  • 10/31-11/3 - No
  • 11/7,8,10 - Mary Poppins
  • 11/9 - UNM Student Film Festival
  • 11/14-17 - Stories We Tell
  • 11/22 - Audio/Visual Show 9
  • 11/21,23,24 - The Big Lebowski

Check out UNM's other movie series:

Mid-Week Movies

ASUNM - Southwest Film Center

MSC 03 2210
Student Union Building, 1003
1 University of New Mexico
Albuquerque, NM 87131

Phone: (505) 277-5608

Directors and Staff

Executive Director

Victoria Velarde

Victoria is a junior majoring in Strategic Communication and Political Science. She became involved with SWFC as a freshman through the ASUNM Emerging Lobo Leaders program. Victoria is a Santa Fe, New Mexico native and loves working at SWFC, where she’s able to combine her interests in multimedia and pop culture. Victoria’s favorite movies include Drive, Back to the Future, The Sure Thing and It’s a Wonderful Life. Is there a movie you’d li1ke to see play on campus? Email Victoria!

Assistant Director

Bekah Holdridge

Bekah is a senior this year majoring in Geography and minoring in Cinematic Arts.  She's originally from Deming, New Mexico and is enjoying living somewhere a little larger.  By working at SWFC she is able to share her passion for lesser known cinema and work with others who share that passion.
Bekah's favorite films are I Love You, Man, Scott Pilgrim vs. the World, In a Better World, and Blue Valentine.

Marketing Manager

Luis Gomez

Luis is a senior at the Anderson School of Management. He is pursuing a Bachelor’s of Business Administration with a concentration in Accounting. Luis is originally from Mexico and he loves cartoons and comic books, as well as combining his passion for art and business at SWFC. 
Luis’s favorite movies include East of Eden, The Uninvited, X-Men: First Class.


Head Projectionist

Michelle Mellor

Michelle is pursuing a bachelor of Fine Arts at the University of New Mexico, concentrating on the synthesis of analog and digital technologies, film preservation, and Eastern European & Russian avant-garde film movements. In Albuquerque, Michelle is the assistant director of Experiments In Cinema international film festival (E.I.C.) and serves as a board member at Basement Films. Michelle has studied film and lived in Prague, Czech Republic, Seoul, South Korea and is traveling a short program of E.I.C. to Belgrade, Serbia in December 2013.



Elizabeth Laydon

Everyone calls her Eli. She is a sophomore at the University of New Mexico, hoping to major in nursing. She recently joined Pi Beta Phi (the best sorority around). Eli loves long walks on the beach and laughing. She is not shy; please stop by Southwest Film Center for a good movie and great conversations! Love, Eli


Theater Manager

Amanda Jalbert

Amanda is a senior this year studying Cinematic Arts with a minor in Journalism. By working at the Southwest Film Center she is able to submerse her self in cinematic classics and lesser-known films, all while meeting like-minded people.



Anna Alfaro

Anna is currently in her fourth year of college and is working towards getting her Bachelor of Arts in Design For Performance. Anna has a passion for film and working in the industry has been a childhood dream of hers. She is very inclined toward the creative and has a bit of flare for the dramatic. Due to being a huge bookworm some of Anna's favorite movies include The Chronicles of Narnia, Lord of the Rings, and the Hunger Games.