University Business Policies and Procedures Manual

2150
SPONSORSHIP BY ALCOHOL BEVERAGE COMPANIES
Effective Date: March 21, 1997
Subject to Change Without Notice

 1. General

This policy governs sponsorship and/or advertising by alcohol beverage businesses on University property or at University events. Businesses who sell alcoholic beverages are permitted to sponsor or cosponsor a University event, subject to the provisions of this policy. Sponsorship means that a University department or unit is actively involved in the event itself.

2. Provisions

Alcohol beverage marketing programs:

• should avoid demeaning, sexual, or discriminatory portrayal of people;
• shall support campus alcohol education programs that encourage informed and responsible decisions about the use or nonuse of alcohol;
• shall not encourage any form of alcohol abuse or emphasize amount and frequency of use;
• shall not violate the principles of the University's Affirmative Action/Equal Opportunity Policy;
• shall not portray drinking as a solution to problems or an aid to social, sexual, or academic success;
• shall not provide alcoholic beverages as awards or prizes; and
• shall not associate alcohol use with tasks that require skilled reactions such as sports, driving, or operating machines.

3. Advertising and Promotions

Informational marketing programs shall have educational value and encourage the responsible and legal use of the products represented. At a minimum, a statement like "This company supports the responsible use of this product" must appear in all advertisements.

4. Authorization

The cognizant dean or director must approve sponsorship and/or promotional activities for the event or program. The Student Activities Center must approve the display or distribution of promotional materials by chartered student organizations. The Campus Office of Substance Abuse Prevention (COSAP) must approve the display or distribution of promotional materials by other University departments.

5. Publications

Student publications and publishers of non promotional materials distributed on campus are encouraged to follow the above provisions.

6. Notice to the Public

A copy of this policy has been filed with the State of New Mexico Records Center and Archives by the office of University Business Policies. Any substantial modifications to this policy shall be similarly filed.

Comments may be sent to UBPPM@UNM.edu
http://www.unm.edu/~ubppm