M E M O R A N D U M
DATE: September 29, 2000
TO: Members of Planning Committee on Public Support/Institutional
Image
FROM: Brian Foster, Provost and Vice President for Academic Affairs
SUBJECT: Charge to committee
Thank you for agreeing to serve on the planning committee on “Public
Support/Institutional Image.” This committee is a critical part of
the University’s strategic planning process. Attached is a membership
list of the committee. To give you a sense of how your work fits
in the broader strategic planning process that is underway, we have also
included a brief summary of the planning process and its calendar, along
with some other background materials. Your committee is one
described in the section called “Working Papers” and will be chaired by
Fred Harris, Professor of Political Science. For more detail on the
process, please consult the planning web site at www.unm.edu/~unmstrat.
It may be helpful if I give you some background on what has been achieved
so far in the planning process. We have now completed several important
foundational activities that will guide the next steps:
-
UNM’s mission, vision, and value statements - a small group has reviewed
these and suggested changes.
-
environmental scan - the environmental scan examined the environment in
which UNM will exist for the next five to ten years.
-
brainstorming sessions - a series of these sessions with a wide variety
of university constituencies and community members produced a comprehensive
list of activities that the University should undertake together called
“the domain of the plan” (Your committee’s work will focus on one sub-domain.)
It is important that you keep each of these foundation activities in mind
as the committee’s work proceeds.
Your committee is one of approximately twenty that are writing working
papers on which the rest of the planning process will be based. A list
of all of the working papers that are currently under development is appended
to this letter. All of the committee reports will receive broad public
distribution and commentary late this fall. The reports and commentary
will be the source material for the central Planning Task Force to identify
a small number of strategic directions (i.e., broad institutional goals),
which will be the main elements of the strategic plan. Each of these
strategic directions will be associated with a set of major objectives
as well as tactical means of reaching the objectives.
The charge to your committee is to:
-
Produce a working paper no more than five pages long on “Public Support/Institutional
Image;” your topic is outlined more fully in the paragraph below.
-
Describe broadly: what are we now doing in your committee’s area?
What should we be doing? How does it all fit together? How well are
we doing it? What are the gaps in our inventory of programs and activities
in this area?
-
Please consider the entire University in your thinking, including for instance
the branch campuses, broadcast media, and the Extended University.
-
Your committee’s deliberations are likely to intersect with those of other
committees (e.g., several have technology or financial components).
It will be helpful if you communicate with other groups to understand the
nature of these common concerns and perhaps cross-reference them in your
report.
-
Consider UNM’s unique resources, strengths, and competitive advantages
in the area as well as our limitations and prospects.
-
Include a one-page set of bullets on the issues that arise in your paper
and what they mean for assessing where the University is now and where
it is or should be going. (This is in addition to the five-page report)
-
You may append some background information to the five-page report (keep
in mind the Task Force was not constituted with the kinds of expertise
needed to analyze the subject matter of your report. That is the
task of your committee, and we hope that you will present thoughtful and
grounded conclusions based on your expertise that will guide the Task Force
in its task of crafting the university’s strategic directions.)
The Planning Task Force encourages you to think broadly about your topic.
This definition of your topical focus is meant not to constrain how you
think about your subject matter, but only to demarcate the broad area that
needs to be addressed in the planning process. “Public Support/Institutional
Image” includes financial support (such as legislative appropriations and
private funds), as well as non-financial support in the form of collaborations
and partnerships, employment of UNM graduates, participation in UNM activities,
and the overall community impression of UNM, among others. The impact
of public support is particularly apparent within New Mexico but it also
extends beyond the borders of New Mexico to include government organizations,
other universities, research entities, corporations, foundations and individuals
in the United States and around the world. Communications and the
institutional image have a significant influence on how we are perceived
and understood and on the nature and extent of the public support we receive.
What is and what should be UNM’s institutional image? How can that
image be communicated in ways that strengthen and extend public support
for UNM? Since nearly every aspect of the University’s public support
depends directly or indirectly on the effectiveness of our communications
– as well as on the effectiveness of our programs and services – how can
we make sure we are optimizing our communications efforts?
It may be helpful to mention two key elements of the Plan. First,
it will be tied closely to our resource base. All objectives and
tactics must be accompanied by credible and reasonable resource scenarios.
Second, all working papers, reports, draft plans, and other materials produced
in the process will receive close public scrutiny, and all comments received
will be considered as part of the record in subsequent planning activities.
Much dissemination of the information and public comment will be accomplished
through our strategic planning web site (www.unm.edu/~unmstrat).
Again, for the Task Force and for President Gordon, and for me personally,
I want to thank you for your willingness to serve in this important role.
cc: William C. Gordon, President
Members of the Strategic Planning Task Force
Attachments:
Summary and Schedule of Planning Process
Membership list
List of Working Papers
Environmental Scan
Mission and vision statements