Articles in Refereed Journals
Clark, A., & Werder, O. (2007). Analyzing International Radio Stations: A Systems Approach. International Communication Gazette, 69(5), 527-535.
Werder, O. (2007). Battle of the bulge: A comparison of obesity prevention campaigns in the United States and Germany. Obesity Reviews, 8(5), 451-457.
Werder, O. (2006). Influences on the recycling behavior of young adults: Avenues for social marketing campaigns. Environmental Communication Yearbook 3, 77-96.
Werder, O. & Pérez, F. (2005). The Hispanic consumer market: A consumer behavior model approach. IMC Review – Journal of Integrated Marketing Communications, 4(1), 20-26.
Werder, O. (2005). Culture and corporate communication: The influence of values on media perceptions and reporting style of Coca-Cola’s reaction to the 1999 poison crisis in Europe In: M. Hinner (Ed.), Introduction to Business Communication, (Vol. 1, pp. 323-338). Frankfurt, Germany: Peter Lang.
Werder, O. (2004). ‘Truth’ and consequences: A review of three successful state tobacco control programs. In C. Gardner, J. Biberman, & A. Alkhafaji (Eds.), Business Research Yearbook: Global Business Perspectives, (Vol. 11, pp. 459-463). Saline, MI: McNaughton & Gunn.
Werder, O. (2002). Debating the Euro - Media Agenda Setting in a Cross-National Environment. International Communication Gazette, 64(3), 219-233.
Werder, O., & Golan, G. (2002). Sharon wins: News Coverage and Framing of the 2001 Israeli Prime Minister Election in Ten Western Print Media. Global Media Journal, 1(1), 12-19.
Invited Articles
Werder, O., Cotter, M., & Chadwick, C. (2007, April). The relative influence of fear appeals on consumer responses in commercial product campaigns. Proceedings of the 2007 Annual Meeting of the American Academy of Advertising, pp. 89-92.
Werder, O. (2006). Battle of the bulge: A comparative review of obesity prevention approaches in the U.S. and Germany. Proceedings of the 2006 CDC Diabetes Translation and Obesity Conference, pp. 155-156.
Werder, O., & Roberts, M. (2005). Generation Y’s consumer ethnocentrism: Implications for advertisers in a post September 11th world, Proceedings of the 2005 Annual Meeting of the American Academy of Advertising, pp. 87-88.
Technical Reports
Oetzel, J., McDermott, V., Werder, O., An, Z (2008). Report on attitudes toward behavioral health: Development of a baseline survey. Prepared for New Mexico Behavioral Health Collaborative, NM Human Services Department.
Other Writings
Werder, O. (2004). Book Review: The Choice Modelling Approach to Environmental Valuation, J. Bennett & R. Blamey (Eds.) in Natural Resources Journal, Vol. 44(3), 921-924.
Werder, O. (2004). Book Review: Economic Growth and Valuation of the Environment: A Debate, E.C. van Ierland, J. van der Straaten, & H. Vollebergh (Eds.) in Natural Resources Journal, Vol. 44(1), 332-335.
Werder, O. (2000). Retreat in Dunkirk – How Cultural Differences Impacted Coca-Cola’s Communications Strategy in Europe. Proceedings of the IAA Educators Conference, International Advertising Association.
