The Relative Influence of Fear Appeals on Consumer Responses in Commercial Product Campaigns. Presented at the 2007 conference of the American Academy of Advertising, Burlington, VT (with M. Cotter and C. Chadwick).
Generation Y’s Consumer Ethnocentrism: Implications for Advertisers in a post September 11th World. Presented at the 2005 conference of the American Academy of Advertising, Houston, TX (with M. Roberts).
A Value-centered Approach to Social Communication Campaigns: Improving the Interpretive Ability of Attitudinal Models. Presented at the 2007 conference of the Association for Education in Journalism and Mass Communication, Washington, DC.
Romance in Coffee Ads: A Critical Approach for Studying the Interaction between Values and Advertising Myths. Presented at the 2006 conference of the Association for Education in Journalism and Mass Communication, San Francisco, CA.
Celebrity Endorsers and Generation Y: New Insights for Advertisers. Presented at the 2005 conference of the Association for Education in Journalism and Mass Communication, San Antonio, TX (with S. Perkins).
Latino Consumer Behavior and Acculturation: A Communication Model. Presented at the 2003 meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO (with Frank Perez).
America Strikes Back – A Comparative Content Analysis of the New York Times Coverage of U.S. Policy after Pearl Harbor and 9/11. Presented at the 2003 meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO.
The European Press and the Euro - Media Agenda Setting in a Cross-National Environment. Presented at the 2000 meeting of the Association for Education in Journalism and Mass Communication, Phoenix, AZ.
Olympic-size Comments – A Comparative Analysis of the Television Coverage of the Opening Ceremonies in Korea and the U.S. Paper presented at the 2001 meeting of the International Communication Association, Washington D.C (with J. Jung).
The Influence of Family, Peer and Media Communication on the Prosocial Behavior of Young Adults in Two Cultures. Presented at the 6th international conference on Communication and Mass Media of the Athens Institute for Education and Research, Athens, Greece, 2008
Standardization vs. Differentiation: Cultural Influences on English-language and Spanish-language TV Advertising in the U.S. Presented at the 6th International Conference on Research in Advertising (ICORIA), Lisbon, Portugal, 2007.
The Global Fight against Obesity: A Comparative Analysis of Media-related Causes and Prevention Efforts. Presented at the 4th international conference on Communication and Mass Media, Athens Institute for Education and Research (ATINER), Athens, Greece, 2006.
A Channel Apart – How British and German Print Journalists Report the News. Presented at the annual meeting of the World Association for Public Opinion Research, Rome, Italy, 2001.
Message Features in PSAs and Commercial TV Ads: A Preliminary Exploration. Presented at the 2008 conference of the National Communication Association, San Diego, CA.
Communication, Culture and the Family: Influences on Anglo and Hispanic College Students’ Food Consumption. Presented at the 2005 conference of the National Communication Association, Boston, MA.
An Examination of Factors Influencing the Recycling Behavior of Generation Y. Presented at the 2003 meeting of the National Communication Association, Miami, FL.
Consumer Responses to Conventional versus Alternative Medicine Advertising: The Case Study of Diet Supplements. Presented at the 2008 conference of the Western States Communication Association, Denver, CO (with V. Miramontes).
Romantic Relationships in Advertising: The Taster’s Choice Advertising Campaign. Presented at the 2005 conference of the Western States Communication Association, San Francisco, CA.
Other
Battle of the Bulge: A Comparative Review of Obesity Prevention Approaches in the US and Germany. Presented at the 2006 CDC Diabetes Translation and Obesity Conference, Denver, Colorado.
‘Truth’ and Consequences: A Review oF Three Successful State Tobacco Control Programs and Implications for Policy and Research. Presented at the 2004 conference of the International Academy of Business Disciplines, San Antonio, TX.
Analyzing International Radio Stations – A Systems Approach. Presented at the 2003 meeting of Global Fusion, Austin, TX.
‘News Coverage and Framing of the 2001 Israeli Prime Minister Election in Western Print Media, Paper presented at the 2001 meeting of Global Fusion, St. Louis, MO.
‘Retreat in Dunkirk – How Cultural Differences Impacted Coca-Cola’s Communications Strategy in Europe. Presented at the 9th World Education Conference of the International Advertising Association, Miami, FL, 2001.
