Luke L. Mao

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Retail Quality, Market Environment and Business Survival in the Retail Apocalypse: An Investigation of the Sporting Goods Retail Industry
Sport Consumers Motivation for Live Attendance and Mediated Sports Consumption: A Qualitative Analysis
Understanding Retail Quality of Sporting Goods Stores: A Text Mining Approach
Measuring Constructs in Sport Management: A Contingency Framework
Complementarity or Substitution: A Cross-Country Comparison of the Relationships between Sport Spectatorship and Physical Activity Participation
On the Road to the Olympics: A Phenomenological Approach of National Identity in South Korean National Short-Track Speed Skaters
Consumer-Perceived Branding Effects of Sport Sponsorship in China: Impacts of Three Large-Scale Events.
Social Exchange Process in Collectivistic Countries: An Examination of Sporting Events in China
Social Impact of Formula One Chinese Grand Prix: A Comparison of Local Residents’ Perceptions Based on the Intrinsic Dimension
Sports Gambling as Consumption: Evidence from Demand for Sports Lottery
Assessing the Relationships between Image Congruence, Tourist Satisfaction and Intention to Revisit in Marathon Tourism: The Shanghai International Marathon
An Examination of the Impact of Socio-Demographic Factors on the Demand for Sports Lotteries in China
Branding through Sponsorship-Linked Marketing: A Case of Chinese Sports Apparel and Equipment Brand “Li Ning”
Classifying and Profiling Sports Lottery Gamblers: A Cluster Analysis Approach
Determinants of Demand for Sports Lottery: Insights from a Multilevel Model
Assessing the Economic Impact of Three Major Sport Events in China: The Perspective of Attendees
An Associative Learning Account of Branding Effects of Sponsorship
Impact of Consumer Involvement, Emotions, and Attitude toward Beijing Olympic Games on Branding Effectiveness of Event Sponsors
Assessing Corporate Social Responsibility in China’s Sports Lottery Administration and Its Influence on Consumption Behavior
Dimensions of Problem Gambling Behavior Associated with Purchasing Sports Lottery
Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University
Impact of Green Stadium Initiatives on Donor Intentions toward an Intercollegiate Athletic Programme