Welcome to my personal webpage! I am an Associate Professor of Sport Administration. Through the lens of postpositivism, my overarching research agenda is to examine the impacts of consumer resources and marketing mix variables on sports-related consumption and sport firms’ performance. I have published over twenty peer-reviewed articles in leading sport management journals and authored four book chapters.
My professional memberships include the North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), European Association of Sport Economics (EASE), and International Association of Sport Economists (IASE).
My current teaching rotation includes Sport Marketing and Promotions (PEP547), Research Design in HPER (PEP/HED507, Introduction to Sport Administration (PEP539), Seminar in Sport Research (PEP618), and Sport Consumer Behavior (PEP614).
Download my curriculum vitae.
PhD in Health and Human Performance (Sport Management), 2013
University of Florida
MEd in Sport Management, 2006
Shanghai University of Sport, China
BA in English and International Business, 2002
Jiangsu University, China
Research Design in HPER
Introduction to Sport Management
Sport Marketing and Promotions
Sport Consumer Behavior
Research Seminar in HPER