Welcome to my personal webpage! I am an Associate Professor of Sport Administration. Through the lens of postpositivism, my overarching research agenda is to examine the impacts of consumer resources and marketing mix variables on sports-related consumption and sport firms’ performance. I have published over twenty peer-reviewed articles in leading sport management journals and authored four book chapters.
My professional memberships include the North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), European Association of Sport Economics (EASE), and International Association of Sport Economists (IASE).
My current teaching rotation includes Sport Marketing and Promotions (PEP547), Research Design in HPER (PEP/HED507, Introduction to Sport Administration (PEP539), Seminar in Sport Research (PEP618), and Sport Consumer Behavior (PEP614).
Download my curriculum vitae.
PhD in Health and Human Performance (Sport Management), 2013
University of Florida
MEd in Sport Management, 2006
Shanghai University of Sport, China
BA in English and International Business, 2002
Jiangsu University, China
Purpose In the era of the retail Apocalypse, the surge of e-commerce has transmuted the competitive landscape for many traditional retailers that heavily rely on brick-and-mortar stores. This study examines the relationship among retail quality, market environment and businesses' survival in the context of the sporting goods retail industry. Design/methodology/approach Based on a data set from yelp.com, the authors examine the survival of 1,360 stores within 306 zip codes in the United States using mixed effects logistic modeling. Findings (1) Retail quality is positively related to survival, but the relationship is nonlinear; (2) the author find a null relationship between market competition and survival, which is subject to several competing interpretations; (3) 10% of the individual variation in survival is due to systematic differences between zip codes and (4) chain stores and stores with more heterogenous reviews have a higher closure rate. Originality/value This study contributes to the literature by offering an empirical testing of the relationship between retail quality and business survival and examining the impact of trading area in the modern marketing milieu. The findings have practical implications for site selection and designing a service quality program.
This article acknowledges the critical role of scale develop- ment in the historical development of the sport management discipline and presents a contingency framework of five-step scale development process based on the classical testing para- digm. We argue that the process of scale development should be contingent on three origins of the construct: (a) the construct is adopted from the existing literature (Type I); (b) the construct is adapted based on the specific research context (Type II); and (c) the construct is invented from observations (Type III). Each step and how it relates to validation is then discussed in details.