Courses

Course objectives: Upon the completion of the course the student will be able to: C1: Understand the proper skills necessary to acquire jobs in sport administration.

Course Description This course is designed to assist graduate students of the sport administration program with understanding the process of conducting research projects in sport and to develop their own independent research studies.

Description This course is designed to introduce students at the graduate level to basic concepts and principles of research design as they apply to research in sports administration, and to behavioral research in general.

Overview This course will provide an overview of various aspects of the two components of sports marketing- (1) the marketing of sports products; and (2) the use of sports to market non-sports products.

Course Description This Ph.D. level seminar will provide an overview of various theories in consumer behavior and their applications to sport-related research. The focus is on understanding theoretical and methodological approaches to various aspects of sport consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.