NASSM

Survival of Sporting Goods Stores - Retail Quality vis-a-vis Market Environment
My NASSM 2021 talk addesses- Why the surviving sporting goods stores have mediocre reviews?
May 31, 2021
Survival of Sporting Goods Stores - Retail Quality vis-a-vis Market Environment
Reliability is 'trivial'
My NASSM 2019 talk addresses - Why poor studies may have better reliability?
May 31, 2019
Reliability is 'trivial'
Associative Learning and Branding Effects of Sport Sponsorship
My NASSM 2013 talktalk addesses- Why types of learning moderate branding effects of sponsorship?
May 31, 2013
Associative Learning and Branding Effects of Sport Sponsorship