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Talks
Survival of Sporting Goods Stores - Retail Quality vis-a-vis Market Environment
My NASSM 2021 talk addesses- Why the surviving sporting goods stores have mediocre reviews?
May 31, 2021
Reliability is 'trivial'
My NASSM 2019 talk addresses - Why poor studies may have better reliability?
May 31, 2019
Time, Money and the Dynamic Relationships between Spectatorship and Participation
My IASE 2017 talk addresses- 1. Why examing the causal link between spectatorship and participation is difficult? 2. An empirical study based on ISSP 2007 Leisure and Sports survey.
Nov 8, 2017
Associative Learning and Branding Effects of Sport Sponsorship
My NASSM 2013 talktalk addesses- Why types of learning moderate branding effects of sponsorship?
May 31, 2013
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