Publications

Yong Wang, Luke L. Mao, Allison B. Smith (2023). Appraisal and coping with sport identity and associated threats: exploring Chinese fans reactions to ‘little fresh meat’ in NBA advertisements. European Sport Management Quarterly.

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Luke L. Mao, James J. Zhang, Min Jung Kim, Hongyoung Kim, Daniel P. Connaughton, Yong Wang (2023). Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach. European Sport Management Quarterly.

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L Mao (2023). The sporting goods and licensed products industry. Principles and Practice of Sport Management.

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Yannian Wu, Brian H. Yim, Chaoyun Lu, Luke Mao, James J. Zhang (2023). Can signal delay and advertising lead to profit? A study on sporting live streaming. Frontiers in Psychology.

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Luke L. Mao (2022). Retail quality, market environment and business survival in the retail apocalypse: an investigation of the sporting goods retail industry. International Journal of Sports Marketing and Sponsorship.

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Min Jung Kim, Luke L. Mao (2021). Sport consumers motivation for live attendance and mediated sports consumption: a qualitative analysis. Sport in Society.

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Luke L. Mao (2021). Understanding retail quality of sporting goods stores: a text mining approach. International Journal of Sports Marketing and Sponsorship.

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Luke L. Mao (2020). Measuring constructs in sport management: A contingency framework. Sport Management International Journal.

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Y. & *Mao, L.* Wang (2020). Explore the impact of team identification and consumer ethnocentrism on foreign sponsors: a cross-cultural study. North american society for sport management.

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L. Mao (2019). Under siege by online retailing: A revisit to service quality of sporting goods stores.. Sport marketing association.

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L. Mao (2019). Survival of sporting goods stores: the dual functions of online reviews. Sport Marketing Association Annual Conference.

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M. & Mao, L. Kim (2019). How instagram disclosure of advertising format impacts sport consumers’ brand evaluation: mediating role of source credibility and moderating role of users’ motivation.. Sport marketing association.

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Luke L. Mao (2019). Complementarity or substitution: A cross-country comparison of the relationships between sport spectatorship and physical activity participation. Globalized sport management in diverse cultural contexts.

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Y. & Mao, L. Wang (2019). Celebrity endorsement, identity threats, and fans’ responses: A case study of the controversial NBA-xukun cai partnership.. Sport marketing association.

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M. & Mao, L. Lasota (2019). Applying employee-based brand equity to professional sports: A case study of the golden state warriors.. Sport marketing association.

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Benjamin H. Nam, Min Jung Kim, Racheal C. Marshall, Sibak Sung, Luke L. Mao (2018). On the road to the Olympics: a phenomenological approach of national identity in South Korean national short-track speed skaters. Sport in Society.

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L. Mao (2017). Time, money, and the dynamic relationship between spectatorship and participation. International association of sport economists conference (IASE).

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L. Mao (2017). Demonstration or substitution: A cross-country comparison of the relationship between sport spectatorship and hysical activity participation. NASSM.

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Luke L. Mao, J. J. Zhang (2017). Consumer-Perceived Branding Effects of Sport Sponsorship in China: Impacts of Three Large-scale Events.. Inaugural WASM Book of Conference Papers.

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Luke L. Mao, Haiyan Huang (2016). Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension. Sport Management Review.

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Haiyan Huang, Sophia D. Min, TzuShuo Ryan Wang, Luke L. Mao (2016). Social exchange process in collectivistic countries: an examination of sporting events in China. European Sport Management Quarterly.

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M. J. & Mao, L. Kim (2016). Personality, fan identification and mediated sports consumption: A phenomenological approach.. NASSM.

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L. Mao (2016). Mediating or confounding: A caveat on theory development in sport management.. NASSM.

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Luke L. Mao, James J. Zhang, Daniel P. Connaughton (2015). Sports gambling as consumption: Evidence from demand for sports lottery. Sport Management Review.

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Luke L. Mao (2015). Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension.

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Luke L. Mao, James J. Zhang, Daniel P. Connaughton (2015). Determinants of demand for sports lottery: insights from a multilevel model. Asian Economic and Financial Review.

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Luke L. Mao, James J. Zhang (2015). Branding through Sponsorship-Linked Marketing: A Case of Chinese Sports Apparel and Equipment Brand “Li Ning”. Emerging Trends and Innovation in Sports Marketing and Management in Asia:.

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Luke L. Mao, James J. Zhang, Daniel P. Connaughton, Stephen Holland (2015). An examination of the impact of socio-demographic factors on the demand for sports lotteries in China. Asia Pacific Journal of Sport and Social Science.

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Haiyan Huang, Luke L. Mao, Suk-Kyu Kim, James J. Zhang (2014). Assessing the economic impact of three major sport events in China: the perspective of attendees. Tourism Economics.

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Luke L. Mao, James J. Zhang, Daniel P. Connaughton, Stephen Holland, John O. Spengler (2013). An associative learning account of branding effects of sponsorship. Journal of Customer Behaviour.

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Luke L. Mao, James J Zhang (2012). Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University.

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Liyan Jin, Luke L. Mao, James J. Zhang, Matthew B. Walker (2011). Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme. International Journal of Sport Management and Marketing.

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