Academic
Academic
Bio
Posts
Teaching
Talks
Publication
Courses
PEP/HED507
PEP539
PEP547
PEP614
PEP618
Contact
Celebrity endorsement, identity threats, and fans’ responses: A case study of the controversial NBA-xukun cai partnership.
Y. & Mao, L. Wang
January 2019
Cite
Type
Conference paper
Publication
Sport marketing association
Cite
×