clarity, precision and wisdom, Media Management in the
Age of Giants remembers what many J-schools forget: that
not even the most polished editorial skills prepare journalists
for the day they cross over into management. Suddenly it’s
a world of budgets, personnel, marketing, technology, laws
and risk in addition to those basic skills. In this era of
huge, money-driven conglomerates, finding the balance is devilishly
difficult. But it is a balance that will make or break careers.
An essential book.”
McCord, award-winning journalist and author of
The Chain Gang: One Newspaper versus the Gannett Empire
Synopsis of the Book
The emergence of giant media corporations has created
a new era in mass communications. The world of media giants—with
a focus on the bottom line—makes awareness of business and
financial issues critical for everyone in the industry. This timely
new edition of a popular and successful textbook introduces basic
business concepts, terminology, history, and management theories
in the context of contemporary events. It includes up-to-date information
on technology and addresses the major problem facing media companies
today: How can the news regain profitability in the digital age?
Focusing on newspaper, television, and radio companies,
Herrick fills his book with real-life examples, interviews with
media managers, and case studies. In a time when all the rules are
changing because of digital technology, conglomeration, and shifting
consumer habits, this text is a vital tool for students and working
Dennis F. Herrick has extensive media experience including
ten years as a daily newspaper reporter, eight years as a congressional
chief of staff, and twelve years as owner and publisher of a group
of weekly newspapers. He has taught journalism at the University
of Iowa and is now an emeritus member of the journalism faculty
at the University of New Mexico.
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