Book Cover Media Management
in the Age of Giants


Second Edition published in July 2012
by University of New Mexico Press

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“With clarity, precision and wisdom, Media Management in the Age of Giants remembers what many J-schools forget: that not even the most polished editorial skills prepare journalists for the day they cross over into management. Suddenly it’s a world of budgets, personnel, marketing, technology, laws and risk in addition to those basic skills. In this era of huge, money-driven conglomerates, finding the balance is devilishly difficult. But it is a balance that will make or break careers. An essential book.”

—Richard McCord, award-winning journalist and author of
The Chain Gang: One Newspaper versus the Gannett Empire

Publisher's Synopsis of the Book

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He has taught journalism at the University of Iowa and is now an emeritus member of the journalism faculty at the University of New Mexico.


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