Implicit and Explicit Attitudes about Condoms

Condom use is the most effective method of preventing the spread of HIV and most STDs. However, integration of multiple streams of research on condom use indicates the need for a reconceptualization of the study of attitudes towards condoms and their use in developing messages to increase safer sexual behavior. An overarching theme of health behavior models is that they include an evaluative component of (or attitude towards) the behavior, specifically explicit attitudes. Limitations of explicit measures highlight the need for health researchers to incorporate implicit measures into their models of behavior, especially in the context of condom use. We are currently investigating the extent to which implicit and explicit attitudes about condoms may differentially explain behaviors towards condoms.
Project Manager Tiffany Callahan